About South Florida Business Journal Heavy Hitters

Advertising and PR is the fourth in a series of sections looking at heavy hitters in South Florida's Key Industries. Nominations were invited from the public. Those included in this section were selected by the editor, based on the applicant's prominence, achievements and community involvement.

Other Heavy Hitters in Advertising and PR include: Scott Becher, President Sports and Sponsorships, Christine Madsen, President/CEO InterMedia and Jordan Zimmerman, President Zimmerman Advertising.

To be notified when nomination forms are available email Danielle Oliver Doliver@bizjournals.com.

Jay Berkowitz, CEO, Ten Golden Rules, Web Site www.tengoldenrules.com

Berkowitz is the CEO of Ten Golden Rules a consulting firm with a specialty in online marketing and online public relations. With more than 20 years of marketing experience, he has been behind the advertising and marketing of McDonald's, Coca-Cola, AT&T, Sprint and eDiets.com.

He is the president-elect of the American Marketing Association www.amasouthflorida.org, a member of the board of directors of the South Florida Interactive Marketing Association www.sfima.com and a former member of the Board of Directors of the Toronto International Film Festival.

He has presented at conferences of the Association of Internet Marketing and Sales, the Direct Marketing Association, the American Marketing Association and the Gold Coast PR Society.

Berkowitz, the Author of "The Ten Golden Rules of Internet Marketing Workbook", enjoys the dynamic fast pace of the industry and says he would like to double the size of his business in the next year.