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Halloween Costume Website, Internet
Marketing Consultant and Domain Name
business all feeling the effects on
business from Hurricane Wilma
Boca Raton, Florida, October 28, 2005
– Hurricane Wilma swept across Florida
leaving a wide path of damage estimated
to cost in excess of $10 Billion and
dramatic effects on business. With electric
power, telephone service, cellular connectivity
and internet access wiped out to over
98% of homes and businesses several
Florida Businesses have had to resort
to innovative measures to deal with
the aftermath of hurricane wilma.
Jay Berkowitz, CEO of www.TenGoldenRules.com,
an internet marketing consultant based in Boca
Raton Florida explained how they are dealing with
Hurricane Wilma and effects on business “Our business
can function anywhere so long as we have our laptops
and internet access. We started the week using
the batteries in our laptops and local phone dial-up
internet access, when the batteries ran low we
hit the road. One of our employees is in Atlanta,
another is with family in Sarasota and I am working
from my in-laws second bedroom. We have stayed
in touch with clients and each other using email
and instant messaging”
www.extremhalloween.com
is one of the top Halloween costume
websites in the US, they are located
in Ft. Lauderdale, Florida, Hurricane
Wilma had a dramatic effect on their
business arriving just one week before
Halloween. “We worked all weekend to
prepare over 3,000 orders in advance
of Hurricane Wilma.” Said Shari Maxwell
Vice President of www.ExtemeHalloween.com
“Once the storm hit we lost power so
we are using generators at our warehouse
to run four FedEx computers to prepare
shipments. We paid to upgrade all of
our orders to Next Day FedEx delivery
to get costumes to people in time for
Halloween. Unfortunately, we don’t have
internet access or phone lines, so our
customers will not be able to track
their orders on our website and we have
likely missed out on over 5,000 additional
orders since Hurricane Wilma hit.”
www.moniker.com
is an internet domain name registrar
located in Pompano Beach, Florida, just
North of Ft. Lauderdale. CEO Monte Cahn
explained how they are dealing with
the effects on business and hurricane
wilma. “Our web servers are based in
Texas so our website has been operating.
Our employees have spread all over Florida
to take care of our customers. The office
and my home lost power so I am at a
cottage in the Florida Keys that has
phone and power. One of our technology
experts drove to a hotel in Daytona
Beach with high speed internet, he fixed
a few problems we were having with the
site remotely at 2 am last night. My
partner Eric Harrington and the customer
service team have been using generator
power to answer the phones in our offices.”
Maria Nelson, Vice President of internet
marketing consultant
www.TenGoldenRules.com
explained that dedication is critical
when something like Hurricane Wilma
effects a business. “They say necessity
is the mother of invention; we have
had to be very creative to find ways
to serve our clients in the aftermath
of Hurricane Wilma. We have been accessing
the internet everywhere we can to continue
to prepare search engine optimization
campaigns, to optimize Google pay per
click campaigns and to manage Yahoo
Search Engine marketing programs.”
About Ten Golden Rules
www.tengoldenrules.com,
is a strategic internet marketing consultant
business based in Boca Raton, Florida.
Ten Golden Rules helps customers get
more traffic to their websites and convert
that traffic to sales. Ten Golden Rules
offers search engine optimization, search
engine marketing, Google pay per click
management, Yahoo Search Engine marketing
programs and internet marketing strategy.
Ten Golden Rules employees have been
creative and dedicated to continue to
service their clients despite the effects
of Hurricane Wilma on business.
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