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Social Media, Small Business, and Sandy: A New Way to Respond to Natural Disasters
Andrew, Katrina and now Sandy… These names will go down in history as the most destructive hurricanes that have ever landed on American soil. Social media didn’t exist when Hurricane Andrew decimated Miami and was barely getting started when Hurricane Katrina came calling on New Orleans.
The ABC and GPS of SEO
Over the past year, Google made 2 significant updates to the search engine algorithm - the formula that determines which sites come up at the top of Google searches. We have done a lot of analysis and testing on the new algorithms and search results and here is an SEO guide to the key things you need to know for 2013.
Using Social Media Research to Find Your Audience
I’ve been asked a lot lately about hashtags, so I thought I’d put together a brief tutorial for those of you out there scratching your heads at the phenomenon of adding a pound symbol (#) in front of a word or phrase. What does it mean and how can you use it as social media research to improve your Internet marketing?
Facebook Marketing Tips: Best Practices for Your Page’s Facebook Posts
Running a Facebook page has become a standard part of any company’s online marketing program, so chances are that your business already has one. The question is this: are you maximizing your Facebook impact? With the following Facebook marketing tips, businesses can get a better grip on their consumer base and foster community engagement.
The ABC’s of SEO: An SEO Guide
Search Engine Optimization (SEO) is the art and science of developing your website so that it performs well in searches on Google and the other search engines. In this SEO guide, the ABC’s are three basic strategies to allow your website to have the best chance for search success!
Cascading Content – A Simple Social Media Strategy for Social Media Sharing
I often get asked the question ‘How can I do social media? I don’t have the time/budget/team.’ Cascading Content is a simple Social Media strategy for any company or individual - here’s how it works.
Marketing on Facebook: Creating Killer Facebook PPC Ads
When it comes to marketing on Facebook with Facebook Pay Per Click advertising, even though the platform is still relatively new, we’ve developed some best practices that make the difference between campaigns that sink or soar. Here are a few “unique to Facebook” best practicesFacebook marketing tips.
Graphics – The New Web Marketing Tool
With the $1 Billion acquisition of Instagram by Facebook and the rapid rise of Pinterest, pictures and colorful images and graphics are becoming the most powerful web marketing tool to spread information on the web.
PPC Ads & Business on Facebook: A Facebook Change You May Have Missed
With all the excitement over Facebook’s big announcements back on February 29th regarding Pages switching to the timeline layout, there is one change to business on Facebook you may have missed. As of March 1st, 2012, Facebook’s PPC ad character limits changed. The “body” section of the ads now only allows 90 characters, rather than 135 for all new ads.
What You Need to Know Right Now Regarding Facebook Timeline for Business Pages
As most of you know, Facebook has two major types of accounts: Profiles (for actual people) and Pages (for companies, public figures, etc). As you probably also know, Facebook rolled out its new look and feel, dubbed Timeline, to Profiles some time ago. And they have just announced Facebook Timeline for Pages – with the deadline of March 31, 2012 for switchover.
Where Search Meets Social – Ten Business Opportunities
With hundreds of millions of people starting their internet activities on social media sites, the old ways of searching and marketing on the internet are less often the norm. New Social Searches are changing the way we find information – we often search for people on LinkedIn, we search for how-to videos on YouTube and we ask our Facebook friends for recommendations.
Set Up an Account for a Business on Facebook – Ten Ways to Use “Likes” and Facebook Pages for Business (and Personal Branding)
So you're looking to set up an account for a business on Facebook and promote your business or personal brand on Facebook. Facebook today has over 450 million users and each day that number is growing. So where do you begin using Facebook for business and how do you start to capitalize on the Facebook for business phenomenon?
The Risks and Rewards of Advertising on Cell Phones and Mobile Devices
Setting Up a Self Service Business Website with Wordpress
A recent Pew Internet report found that 53% of adults access the Internet on mobile devices. With the constantly increasing usage of mobile phones and other mobile devices to access the Internet, mobile advertising becomes increasingly important in order to reach a large audience.
Did you know that you can create your own website, and be able to update it yourself using free software? Wordpress is not just a blog, it’s basically a content management system where you can manage the content and look of your website.
10 Ways Pay Per Click (PPC) can Complement Search Engine Optimization (SEO)
Your SEO Copy May Rank ... But How Does It Rate?
It has long been said that pay per click (PPC) and search engine optimization (SEO), two search engine placement strategies, are mutually exclusive and that having a PPC campaign will not help your organic rankings. While it is true that there is no direct connection between PPC activity and organic search ranking, PPC can certainly effect your search engine optimization indirectly.
In the search engine world, your rank means everything. Show up on the first search page and you’re on your way. Land a spot in the top seven and you’re clicking with the big dogs. Reach the top three and your competitors start fuming with envy. Grab the top position and you’re a Google God!
The Beginner’s Guide - Ten Tips to Twitter for Business and Personal Branding
Twitter is a ‘microblogging’ tool in which you can provide updates to others that choose to follow you. Originally, each update usually answered the question, ‘What are you doing?’ Now Twitter has evolved to include breaking news, helpful tips, business messages and words of wisdom, all limited to 140 characters. Here’s a beginner’s guide to Twitter with ten steps to getting started and some advanced ways to use Twitter for business or personal branding.
Maximize Your Website’s Traffic: Google Can "See" Flash Files Now?
Well, not exactly. Yes, it is true that Google recently announced enhanced ability to understand Flash files, but they were referring ONLY to text embedded in the file itself to maximize website traffic. Google, and every other search engine, still cannot see images, hear sound nor otherwise understand a typical Flash movie, but there are other methods of SEO visibility for multimedia files.
Leading Trends: Podcasting and Second Life
Golden Rule #10 of the Ten Golden Rules of Internet Marketing is “Lead the Trends”. The hot strategies and tactics of online marketing are changing all the time and we monitor what’s working for our clients and the industry at large. Two of the hot trends we’re watching are podcasts and Second Life.
Ten Free Tools to Prepare Your Company for a Recession
With our economy in a downturn and oil hitting new highs, many business owners are seeking alternative ways to promote their business and many are turning to the web. Internet marketing expert and founder of the Internet marketing promotions and advertising firm, Ten Golden Rules has created a video series and list of “Ten Free or Low Cost Ways to Use the Internet to Help Your Business in Down Times.”
How to Successfully Launch a Website
The building of my personal brand was inspired by syndicated columnist Jeff Zbar who spoke at an American Marketing Association event. Jeff said “If you are your own personal brand manager, what have you done to put a shine on your brand? What new product enhancements have you made that are reflected on your resume? What is the marketing plan for your brand?
Whether you’re doing a new website launch or website redesign, there are some basic steps all webmasters should do to ensure the website launch goes smoothly.
Tips and tools for optimizing PPC search engine marketing campaigns for better website ROI
If you use your website to increase sales, get leads or sign-ups or any other conversion-oriented metrics, there are several free tools on the internet to help with the management of your Pay Per Click search engine campaigns and maximize your revenue from your website.
Keyword Analysis and Research is Key to Attracting Traffic to a Website
Before starting search engine optimization or setting up a pay-per-click program, smart internet marketers should invest in some keyword analysis and research services.
Top 10 Ways of Improving Website Conversion Through Landing Pages
The first question a client usually asks is "How do I get more leads/sales from my website?" Although there are many proven internet promotion techniques, one simple tactic that is sure to increase conversion is to develop landing pages.
Recent Articles on Internet Advertising Trends
Anyone can blog, but in order to be a successful blog marketer and become a credible part of the blogosphere, you really have to stand out among the pack. One of the reasons I was hired at Ten Golden Rules was because of the success of my personal blog, WorkinOnMyFitness.com. Through trial and error, I have found some techniques that enable my blog to be successful in increasing traffic to my blog, and increased my experience as an internet marketer focused on Web 2.0 strategies.
As many businesses are finding out the hard way, discussions about whether we are in a recession or not doesn’t impact the hard fact that we are clearly in economic down times. Many business owners, particularly small business owners, have begun reaching out for free tools and ideas for marketing on the Internet. That’s why the team at TGR has created a list of “Ten Free or Low Cost Ways to Use the Internet to Help Your Business in Down Times.” These Internet marketing ideas, tools and technologies are immediately available online to maximize your website traffic and help businesses weather the current tough economic climate.
Why is Online Reputation Management Important?
When it comes to building positive awareness about a brand, it takes a lot of time and effort to build and maintain a company’s online reputation. Just like in the physical world, a reputation is all a business really has.
Web traffic rankings site Alexa.com (a division of Amazon) has finally changed their ranking system. Alexa will no longer measure data based on users of the Alexa toolbar, rather ranking traffic on websites based on aggregating data from various sources.
One service that Ten Golden Rules offers that almost always gets our clients top results in the natural search rankings is the writing and posting of Web Optimized Press Releases. Few companies understand how to use press releases to generate traffic, as well as the value of these press releases.
Golden Rule #10 of the Ten Golden Rules of Internet
Marketing is “Lead the Trends”. The hot strategies
and tactics of online marketing are changing all
the time and we monitor what’s working for our
clients and the industry at large. Two of the
hot trends we’re watching are podcasts and Second
Life. Find out how to use these tactic to improve
your online business
You Tube was recently purchased by Google for $1.65
Billion. News website Digg.com went for $60 Million.
MySpace.com sold to Rupert Murdoch's News Corp for
$580 million. The second wave of an internet explosion
is definitely upon us and we're going to party like
its 1999. What does it mean for business? What can
we learn from these explosive new websites and how
can we apply their strategies for our business?
You buy a domain, build a website, and then sit
back and wait for the customers to start coming
to your website. Right? Wrong! There is actually
a method to how you get your website to come up
in the first three pages of Google.
Do you know how your website ranks on search engines? Here are a couple of quick web marketing tips to evaluate your website's search performance.
Apply the Marketing Multiplier by using different marketing tools and internet web site promotions together to increase the effect of each individual tool. How does it work?
For success in web marketing forget everything you 'know' about marketing. Forget about nice designs; forget about research and strategies and lengthy development timelines. Get web marketing tips on what really works.
A common mistake made in the early years of internet marketing was to apply the marketing strategy used for television advertising. Get web marketing tips on how to transition from traditional advertising to internet marketing.
All great internet websites have created a UVP, or Unique Value Proposition - a tool to engage consumers in an interactive relationship. In most cases these internet web site promotions are free to the visitor.
Very few sites survive on word-of-mouth alone, you must push, pull and drive consumers to a website. Find out the latest internet advertising trends that will drive traffic to your website.
Selling directly to customers is not the only way to generate revenue online. There are many ways you can profit from the traffic to your website. Get web marketing tips on how to generate revenue from website traffic.
Is your company's slogan about your company, or is it about a benefit that means something to the consumer? Find out how you should be presenting your internet web site promotions.
Get web marketing tips for designing your banners. A successful banner can be a powerful tool in driving your internet web site promotions.
Get web marketing tips to build website traffic using the latest internet advertising trends.