Andrea Diebold: We’re in Miami at the Affiliate Marketing Summit. We’re standing here with Jay Berkowitz of TenGoldenRules.com. Today you talked about ten critical strategies; can you maybe elaborate on a few of them you found important?
Jay Berkowitz: One of the ones that’s really important is user generated content. MySpace and YouTube – it’s all about the community and the people in the community creating the content. So it’s great like in the old days in the Internet, like back in 2001, you had to create the content on your website you had to write it, you had to design it, you had to produce it. But now with MySpace and YouTube and Twitter, all the content is being created by the users and then they are promoting it. They are sending people – hey, go look at MySpace page – look at this video – or cool check out this skateboarding dog or something like that. One of the other trends that we talked about is widgets and user open architecture. Where you can create something that people can download and it’s a functional widget they can use on their website. It could something as simple as a clock. Or it could be a news widget that downloads news about an industry. There is even a new game out there for the iphone. So there is already a widget for iphone, which just launched a week ago.
Andrea Diebold: Okay. And you seem to have a particular interest in podcasts. What do you see for the future of that?
Jay Berkowitz: I’m absolutely loving podcasting. I listen to Joe Jaffe’s Across the Sound Podcast and Mitch Joel’s Six Pixels of Separation, CC Chapman’s Managing the Gray. And I was inspired and I created my own podcasts. There is a link on TenGoldenRules.com. And all these guys and on our podcasts we are sharing all the cool new stuff that we’re uncovering. Things that are working for search engine marketing, affiliate marketing, new media, user generated content and it’s in almost like a radio show format. But what I love about podcasts is you can take them with you. I can listen in the car, I can listen when I’m walking my dog, I can listen when I am just killing time, I can listen at my desk. So it is really flexible and you get the latest learning right there at your fingertips on your ipod.
Andrea Diebold: Right. You also talked about Web 3.0, and you said fake people buying fake things with real money. Can you tell us about that, what that means?
Jay Berkowitz: Yeah, a lot of people have started to call Second Life and a lot of the virtual worlds Web 3.0 because it has all the features of Web 2.0. It’s content created by the users, people sending traffic there, it is open architecture but it is immersive and interactive technology. So, Second Life is this incredible world where a year ago in March of 2006, there were only 150,000 residents there are now almost 8 million residents of Second Life. And the really cool thing they’ve done, if you create something in Second Life, if you create a piece of art, or you create a building, or you create a car – you own the intellectual property for that technology. So you can sell it and resell it in Second Life for Linden Dollars, and the Linden Dollar can be exchanged for the US Dollars. And one person has already become a millionaire, doing real estate development in Second Life. Nancy Chug has sold over a 1 million dollars worth of content in Second Life. Real US Dollars and has become a US millionaire in this virtual world.
Andrea Diebold: Interesting. Alright, thank you very much. We’re at the Affiliate Marketing Summit in Miami – we’ll continue to bring you more coverage I’m Andrea Diebold with WebProNews.
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