Aug 2 The Wharton Club, The Digital Marketplace

Aug 2 The Wharton Club, The Digital Marketplace

The Wharton Club of South Florida is excited to present an encore presentation to last year’s hugely successful social media event. You will not want to miss this rare opportunity to interact with a truly stellar, blue-ribbon panel of some of the country’s leading voices on the intersection of Internet marketing and digital media.

Open for Business
Online Analytics, Behavioral Targeting, Data Mining – The Great Equalizers of the Digital Market Place

The digital divide is being bridged and the ecommerce landscape is being leveled. Customer analytics, once the domain of large, well-financed corporations, is poised to enter a new, egalitarian era as products such as Google Analytics, Compete.com and other open-source technologies bring the power of online data to small and medium-sized businesses. Today, more than ever before, every marketer and business owner has the opportunity to use data to drive better business decisions and greater profits. In this talk, our panel will discuss the latest cutting-edge changes in online analytics, social media, commerce, and advertising that are spawning a revolution in how companies use data to understand and communicate with their customers. Surprising insights discovered by the Wharton Customer Analytics Initiative on e-consumer behavior, social media, and user-generated content will provide real-world examples of the topics discussed. Local marketing leaders will explore how mid-market and professional services firms can leverage these new forms of data-driven decision making and marketing optimization.

on
TUESDAY, AUGUST 2, 2011
Networking and Registration: 6:30pm – 7:30pm
Presentation and Q&A: 7:30pm – 8:45pm

at the
University of Miami School of Business
Storer Auditorium
5250 University Drive
Coral Gables, FL 33146
Click here for directions and a map of the campus

Parking information:
Guests may park in the Pavia Garage off the Stanford Drive entrance
or in the lots off the University Drive entrance

Cost for this event:
Wharton Club Members: $15.00 per person
(Members can register one additional guest at the member rate)
Non-Members and Other Guests: $25.00 per person

To join the club or renew your membership, please visit http://www.whartonsouthfla.com/memsub.html.

If you have any questions or encounter any difficulties registering, please contact Danna Daughtry, Club Administrator at (786) 206-4867 or admin@whartonsouthfla.com.

Click here to register

Elea McDonnell Feit
Research Director, Wharton Customer Analytics Initiative
Lecturer in Marketing
Elea McDonnell Feit has spent most of her career developing quantitative methods that bridge the gap between theory and practice. She worked for more than 7 years as a research scientist at General Motors before entering the doctoral program in Marketing at the University of Michigan Ross School of Business, where her research was funded by the NSF Grant Opportunity for Academic Liaisons with Industry (GOALI) program. After completing her PhD, she was Vice President and Methodologist at The Modellers, where she led efforts to develop and commercialize new analytics methods and coordinated the company’s Academic Advisory Board. In her role as Research Director of the Wharton Customer Analytics Initiative, she leads academic-industry research programs ensuring that WCAI-sponsored projects have both rigor and relevance.

Elea’s own research focuses on the intersection between consumer preferences and product design. Her methodological expertise includes Bayesian hierarchical models, Bayesian design of experiments, choice modeling, data fusion and discrete optimization heuristics. Her work has been published in Management Science and Marketing Letters. As a teacher, Elea enjoys making quantitative methods accessible to a broad audience and has recently co-taught tutorials at the Sawtooth Software Conference, the AMA ART forum and the Procter and Gamble Global Consumer Modeling conference and was honored with the Dykstra Fellowship for teaching excellence at The University of Michigan.

Elea earned her PhD in Marketing at the University of Michigan Ross School of Business. She holds a MS in Industrial Engineering from Lehigh University and a BA in Mathematics from the University of Pennsylvania.

Alex de Carvalho
Professor, University of Miami
Alex develops social media initiatives and networks from business planning to launch. He is currently developing a worldwide community for physicians, VoxMed.com. He is the co-founder of Scanbuzz, an online service for healthcare brand monitoring. A Professor at the University of Miami, School of Communications, Alex teaches a course on social media. Based in Miami, Florida, he organizes The Startup Forum, Social Media Club, BarCamp, and Mobile Monday meetups and conferences for South Florida new media professionals, and is a founding member of RefreshMiami. Alex obtained an MBA from Insead in Fontainebleau, France, and speaks English, French, Portuguese, Spanish and Finnish.

Previously, Alex directed business development efforts at online media and mobile content companies and cofounded a leading European e-mail marketing provider. Prior to that, he advised blue-chip companies on strategy and organization, while at a major consultancy.

Jacques Hart
CEO, Roar Media
Jacques Hart is CEO of Roar Media, a national public relations firm and digital-communications consultancy. The firm combines traditional public relations and advanced Internet marketing, including social media and search marketing to maximize client’s success.

Jacques is known in digital communications and media circles for his laser-sharp focus on delivering winning results during a successful 15-year career of launching new ventures, managing Internet marketing programs and growing revenues for leading Internet enterprises and Fortune 1000 companies. For Jacques, the key is a bias for media-agnostic programs, quality customer and user experiences, along with innovative ideas, quantitative analysis and effective communication.

A graduate of the University of Washington’s School of Business with a degree in marketing and advertising, Jacques served in the U.S. Peace Corps as a business-development volunteer helping establish local businesses. He serves on several boards that support marketing innovation and technology, including the MIT Enterprise Forum and the South Florida Technology Alliance. Groups and associations include: Ad-Tech’s board of directors, Internet Advertising Bureau (IAB), Association of Hispanic Advertising Agencies (AHAA), and International Advertising Association (IAA).

When he’s not working, Jacques enjoys travelling to all parts of the globe, as well as all types of outdoors activities including kite surfing, scuba diving, road biking, fishing, wakeboarding, skiing, sky diving and competing in triathlons. He lives in Miami with his wife, Jolie.

Jay Berkowitz
Author, Ten Golden Rules of Online Marketing
Jay Berkowitz is the author of Ten Golden Rules of Online Marketing and Founder of internet marketing agency www.TenGoldenRules.com and online community www.InternetMarketingClub.Org. Mr. Berkowitz managed marketing departments for Coca-Cola, Sprint, McDonald’s and eDiets.com and he’s been featured in the Wall Street Journal, The Business Journals and on FOX Business TV.

He was the Lead Subject Matter Expert and Program Faculty Member for the University of San Francisco Internet Marketing Course is the host of the Ten Golden Rules of Internet Marketing Podcast.

Mr. Berkowitz is a popular keynote presenter at conferences and events such as Inc 500, eBay Live, Affili@ Australia, Ad-Tech, Affiliate Summit, Webmaster World, The Direct Marketing Association, The American Marketing Association and The CEO Executive Forum.

He is a Committee Chairman for SEMPO – the Search Engine Marketing Professionals Organization, a Founding Board Member of The South Florida Interactive Marketing Association, a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics, the recipient of a SOFIE Award for Most Effective use of Emerging Media and a Special BERNAY’s Award.

Scott Kosch (Moderator)
Managing Partner, Kosch Capital

Scott is Managing Partner at Kosch Capital Management, which provides funding and liquidity solutions to early stage companies. He is also an active angel investor and advisor to startups.

Focusing on the power of customer analytics, his team at ThirdScreenLabs spun off CrowdSavvy, a SaaS embedded feedback platform for mobile app publishers to capture and measure the voice of the customer for competitive advantage. As a founding advisor to a fellow Wharton classmate’s vision called Routehappy, which seeks to transform the air travel industry with route-based consumer experience/sentiment ratings and searchable industry data and flyer UGC, Scott is again focusing on the value of customer analytics.

Scott has founded or invested in a number of companies that span industries ranging from wireless systems to clean tech. His current board memberships include CrowdSavvy, BTU Technologies, ThirdScreenLabs, Xyber Technologies, SafeHostel and Alterna Corp. Scott is on the Advisory Board of Routehappy, Clear River Enviro, and On-Ramp Wireless.

His 17 years of experience includes roles as entrepreneur, venture capitalist, and management consultant across IT, telecom, traditional and interactive media, energy, and financial services. He has a BA in Economics and Psychology from Claremont McKenna College and a MBA from The Wharton School at the University of Pennsylvania. Scott is on the Board of the Berger Institute for Work, Family and Children at CMC, and when he’s not busy playing with early stage companies, he enjoys spending time with his wife, Tiffany, and building Legos with their two children, Cole and Katie.

The Wharton Customer Analytics Initiative (WCAI)
The Wharton Customer Analytics Initiative (WCAI) is the preeminent academic research center focusing on the development and application of customer analytic methods. Acting as “matchmaker” between academia and industry, WCAI has a broad impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to managers, students and policy makers.

Based in the Wharton School’s Marketing Department and designed to capitalize on Wharton’s longstanding strength in conducting empirical research, WCAI is an interdisciplinary effort that brings a passionate data-driven perspective unmatched by any other business school.

http://www.whartonsouthfla.com/article.html?aid=431

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