The American Marketing Association
The Ten Golden Rules
Internet Marketing Boot Camp
November 14th, 2007
Westin Hotel, Ft. Lauderdale
Jay Berkowitz, CEO
Margie Schneider, Vice President
Kathryn Katz, Search Manager
Register by November 9th and add enter coupon code TGREARLY to save $50!
The internet is on fire again. Online retail sales will rise to over $150 billion this year, web users conduct over 60 Billion searches each month and Google stock soured over $500! Website marketing is a critical component of business success and knowledge of these strategies is critical for employees in today’s economy. Sign up for this event today!
8:30 Registration and Networking
9:00 – 10:30 The Ten Golden Rules of Internet Marketing
10:30 – 11:00 Break
11:00 – 12:00 Natural Search Engine Optimization Strategies and Tactics
12:00 – 1:00 Lunch and Live Podcast Recording
1:00 – 2:00 Pay Per Click Marketing, Winning Creative and Conversion Strategies
2:00 – 2:30 Break
2:30 – 3:15 Web 2.0 The Ten Critical Strategies defining the new internet
3:15 – 4:00 Live Web Lab – website reviews
4:00 Q & A
Jay Berkowitz, and the team at Ten Golden Rules, will explore the critical strategies and tactics for success on the internet including:
- How to improve your website so it shows up in Google searches
- How to generate positive return-on-investment with online advertising
- What online business models are working, and not working today
- How to build ongoing relationships with the customers who visit a website
- How to capitalize on the Ten Leading Trends in online marketing today
- How to plan media and develop creative and landing pages that sell
- Pay-Per-Click campaign development and advanced optimization strategies
- Web Optimized PR – turn your press releases into website traffic generators
- MySpace, Wikipedia, Twitter, Second Life - How Web 2.0 impacts business
- Hands-on analysis and improvements for your website
Who Should Attend:
Communications professionals from advertising agencies, public relations firms, direct marketing, and client side marketing positions, Business Owners, Educators. The course material is appropriate for beginners familiar with basic marketing through to internet marketing professionals. Sign up now!
What You Will Recieve:
- A workbook featuring all course materials, references and website links
- A certificate of completion of The AMA – Ten Golden Rules Internet Marketing Bootcamp
- Breakfast, lunch, coffee and snacks
- Training to vault your internet marketing to the next level
About the Speakers:
Jay Berkowitz is a dynamic communications expert. He has managed marketing departments for Fortune 500 brands: McDonald's Restaurants and Coca-Cola, and has managed online and offline programs for AT&T, Sprint, and leading health and fitness website eDiets.com.
Mr. Berkowitz is the Founder and CEO of www.tengoldenrules.com , a strategic online marketing consulting business based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales.
Margie Schneider, Vice President, has built over 300 websites in a career that spans over 20 years. She is a former Vice-President of marketing and an expert in internet marketing and website strategy.
Kathryn Katz is the Search Engine Manager at Ten Golden Rules. She has over ten years experience as a website copywriter and search engine optimization specialist.
"Thanks for a great presentation. I left with a list of action items I will immediately implement for building my business. The first time I heard you speak I didn't even have a Web site. A year later I not only have a site, but thanks to you, a plan and the know-how for growing it into a lead and sales revenue generator. What a difference a year and Ten Golden Rules Makes! Keep doing what you do, and thank you."
Karen Talavera, Synchronicity Marketing
"When the session ended the audience was still mesmerized by what you had to say. I've never seen so many people approach a single speaker with so many comments and questions after a presentation had concluded. You had everyone in a room of over 150 people engaged. A speaker who has a terrific command of his subject and can single-handedly educate, enlighten and entertain a seasoned marketing audience."
Barbara Zucker, CEO, Golden Direct
“Jay has spoken to every one of my CEO forum groups plus our All Member Meeting. Jay was by far and away my highest rated speaker as judged by my members.”
Mitch Evans, CEO Executive Forums
“Very simply ---- GREAT job…overwhelmed how much I learned in just the brief overview. Can't wait for the book to come out.”
Keith Fletcher, President, MarketScan USA
"In candidly sharing his knowledge of internet marketing to a meeting of the Gold Coast PR Society, Jay Berkowitz showed me he's among the nation's best in this growing field."
Leonard Saffir, Former Executive Vice President of Porter Novelli and author of Power Public Relations: How to Master the new PR
"Jay Berkowitz is an Internet Marketing guru! But what really separates him from the rest is his presentation and how he explains things to people that might not be as savvy. It can be very complicated information, yet I always leave with new strategies and ideas that I can implement immediately due to his “easy-to-understand” presentation. Thank you Jay and it is ALWAYS worth my day to come listen to you!" Craig S. Feldman, Vice President, American Business Consultants Corp.
"Absolutely great presentation! Solid content and super style; very professional from start to finish."
Bill Dehlinger, Director of Consulting, e-bizSolutions, Inc.
“I elected to attend your enlightening seminar entitled "Ten Golden Rules of Online Marketing." Your presentation to the overflow crowd was interesting, educational, and inspiring. Utilizing the material that you provided will enable me to make more intelligent choices when marketing online in the future. Thank you for providing all of us with an outstanding presentation.”
Sincerely, Marc Stevenson, Marketing Director Meridian Marketing Services
"I just wanted to let you know that enjoyed your presentation today and walked away with a lot of valuable information. I plan to spend a good deal of time investigating Google, Alexa and the wonderful world of keywords." Allison Nazarian, President www.GetItInWriting.biz
"Jay Berkowitz recently spoke at an event for our AMA chapter. He had a sold out crowd and did a great job! He gives a great deal of take-home-and-use kind of information."
Debbie Nellson, Nellson Consulting Group www.NellsonConsulting.com Past President, American Marketing Association, South Florida Chapter
"Congratulations on a stellar presentation and excellent delivery...my colleague and I never listened so intently, we took notes like mad. It was generous also to share the presentation on PowerPoint. I've already referenced it several times.
M. Miriam Grissett, Customers Forever
"Ten Golden Rules banners and landing pages dramatically improved our ROI."
Andy Corn, Senior Vice-President Marketing, www.TheStreet.com
“Ten Golden Rules helped us greatly improve our Search Engine Optimization and have delivered extensive free pr coverage on the national level.”
Shari Maxwell, Founder, www.ExtremeHalloween.com
"Thank you for a great presentation yesterday. I think you have so much valuable information that the meeting could have gone on for hours and hours, but then that is what your company is all about!"
Joellyn Fellmeth, Group Vice President Marketing, The Mills Corporation
"I wanted to let you know how pleased we are with your excellent suggestions regarding Website Redesign and Search Engine Optimization. They are the kind of right-on-the-mark specifics I was looking for and was not able to get from our previous vendor."
John LaRosa, President, MarketData www.BestDietForMe.com
"Ten Golden Rules provides real useful service by combining a high level of global understanding of the online world with cost-effective project implementation support. They've done specific projects on landing pages and PPC campaigns for us."
John Edelson. Learning & Games - Time4Learning
Listening to Jay Berkowitz speak at the CEO Roundtable yesterday was a welcome breath of fresh air. Not only was Jay a master of his difficult material to the point that he presented it in a stimulating and easy to follow manner but he even shared well prepared handouts for the listeners and closely navigated the audience through his complex and timely online marketing presentation. Jay took a frequently abused and misunderstood body of knowledge and used clear cut examples of case studies of participants in the audience. "I look forward to seeing more of Jay, his seminar series on the Golden Rules of Online Marketing and reading his upcoming book."
Elisabeth Rossen, MBA. PhD Candidate, University of Oslo
Click here to sign up before it's sold out!