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Great minds discuss ideas. Average minds discuss events. Small minds discuss people. That was Eleanor Roosevelt and this is episode #20 of the Client Side. From Studio B in Toronto, welcome to the Client Side. Podcast dedicated to marketing news with insights and commentary from a client in the middle of it all. I'm Michael Seaton and I'll be your Client Side host as we look at the news and topics that matter most to marketers.
Well, hello again everyone. Thank you for turning it here on episode #20 of the Client Side Podcast. If you are repeat listener or a first time listener, welcome. Thank you for joining me again. This is where I take a look at what is going on in the world of marketing and advertising and communications and digital sort of run the whole gamete here and look at a bit of news and some commentary with a perspective of a client and that would me. So, welcome aboard. Thank you for joining me again. It is episode #20 and we are going to continue our discussion from the last podcast on the subject of client and agency relationships. What I originally thought on episode 19 was that we were going to do this in two parts and what I found was that I had a lot more material than I originally thought I had. And also in an effort to cut down the length of the podcast, make it a little bit shorter, more succinct; I have decided to split up the content. And today we are going to talk about something called the balanced scorecard and that how may help you in the client-agency relationship to -- whether it is a new relationship or an existing relationship to really get ahead on a better footing. So, we are going to discuss that today and what I found was when I was recording this episode that I had more stuff that will probably defer out to another episode around the client-agency relationship. So, this may be become a four parter, a three parter, a five parter. I am not sure what it is going to be but at least on today's show we are going to focus in on the balanced scorecard and give you an idea of what that is and how you can use it to your advantage and we will get into that in a moment.
I did want to also get through a couple of news items, some things I found that were interesting. I have not done the news in awfully a long time, so we will get into that in a moment but before all that we got a couple of comments that I will play and right now is the housekeeping. As always, I would really love for you to call in at 1 206 666 2242 and let me know what is on your mind. What you are thinking? If you have an idea that spark from the content of the show and you yourself would like to become content on the show then please do call in. Once again, it is 1 206 666 2242. I would appreciate hearing from you or as always you can join up with the Facebook group, the Client Side Podcast Society over at Facebook. Look us up and join up; and on this subject of Facebook are first comment is by Francis Wooby and Francis you may have heard on Inside PR and Six Pixel of Separate and For Immediate Release. Francis is involved in public relations, communication, practitioner and originally from Iqaluit and now resides I believe in Kingston. Please correct me if I am wrong there, Francis, but great to have you calling in and joining the conversation over here on the Client Side. And without further ado, here is Francis's comment.
Hi, Michael. It is Francis Wooby in Kingston, Ontario. Finally getting back to you on our Facebook exchange regarding Facebook group emails and how not to spam with them. I think not to spam with a Facebook group email function is you have a Facebook group that is relevant to begin with. For instance podcasts are fine when they send emails saying, "Hey, our latest episode is out" or "Hey, we are going to be doing this. This is upcoming and we need some input from you." That is great. That is perfect. There is a call to action. There is point of email. It is not spam at all. I am interested. That is why I signed up. With other groups unless there are something equally as compelling like they are built on an event like some sort of day of action and the emails that come from that group leading up to it are counting down and giving news and instruction and things like that I would be interested in. That is great too. Where groups are more stagnant, a Facebook group created around a little product there at person and there is no real news going on and there is nothing happening and they are just creating groups so they can get people to join. That is when the spam start I think because really what would they be sending me that would be of interest. So, those are my thought on email spam through Facebook. I hope they were worth something. Thanks for the conversation and I will talk to you soon. Take care.
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