Link to Podcast Episode - http://jamesmartell.com/tips-techniques/top-10-hottest-internet-marketing-strategies/
[Music Playing]
Male Speaker: Welcome to another edition of James Martell’s Coffee Talk, where James is a successful publisher, speaker and author of the Affiliate Marketer’s Handbook, talks frankly and openly with experts from within the Affiliate Publishing industry about strategies and techniques you can use to develop your own profitable online publishing business so that you too can earn great money offering brand name products and services for major companies seeking online affiliates. Grab a coffee and relax for the next half hour as James Martell discusses this fascinating global business and what it can mean for you.
James Martell: Hi! It’s James Martell here and welcome to another edition of Coffee Talk. Today my special guest is Jay Berkowitz, CEO of Ten Golden Rules, a B2B Internet Marketing
Agency based Boca Raton, Florida specializing in Internet Advertising and Marketing Consulting Services. I’m excited to have Jay on the line because I’ve had a chance to watch him speak twice now, the first time at his Ten Golden Rules Boot Camp in Las Vegas in January and again in Las Vegas just a few months ago at Blog World Expo. You guys are in for a real treat. Jay is going to be sharing with us his Ten Hottest Strategies for Internet Marketing. We’re going to be talking about what’s working for online business right now. We’ll be exploring the leading social media tools talking about how to build your personal brand, top affiliate trends, advance tips and techniques, recession busters and new tools like Twitter and Quick and his favorite new marketing tool to close it up at the end.
Jay is a small business Internet Consultant with more than 20 years of marketing experience. He’s being behind the marketing for Fortune 500 brands McDonald’s and Coca-Cola developing online and offline strategies for AT&T, Sprint and manages the marketing department for the leading health and fitness website E-Diets.com. He’s a popular presenter at conferences such as The Association of Internet Marketing and Sales, The Direct Marketing Association, The American Marketing Association, The Affiliate Summit, ad:tech, The CEO Round Table and many other popular conferences and events. Jay it’s great to have you with us and welcome to Coffee Talk.
Jay Berkowitz: Thanks so much James. It’s my honor to be here.
James Martell: Now Jay I got to ask you, as I was just watching the news before we got started a little bit and –
Jay Berkowitz: Oh no…
James Martell: Oh yeah well maybe for us, probably not for you because I see that we are heading into a weekend of rain and snow and freezing temperatures up here in Vancouver BC Canada and I’m curious as I’m sure other people are who are living in similar type weather challenge areas. What it’s like to live at this time of year on a place like Boca Raton, Florida?
Jay Berkowitz: Actually we’ve been a little upset lately, it was down in the mid 70s today so – (laughs)
James Martell: Yeah real, real rough. You know I’ve down in that area quite a few times and it’s absolutely a gorgeous, spectacular place so I’m a little bit at this point jealous now.
Jay Berkowitz: Yeah really this is the time of year when it makes it all worthwhile, it’s dry and very rare that it’s rainy and it’s 75-80 degrees. It can get down to 60-65 when it’s raining so it’s not always perfect but now through March, April is really where it pays off to be out here, it’s fantastic.
James Martell: I know you and I first had a chance to meet together and we sat and did a podcast out on the front lawn of the Fess Parker Doubletree in Santa Barbara, California while we were both attending Commission Junction University. And that was 2007 so I guess just over a year ago now. Wasn’t that a great event?
Jay Berkowitz: Yeah it did. It seems that like I’ve know you forever because I guess we’re kindred souls and you know it’s great in your podcast interview on my podcast was very well receive so it’s a pleasure to return the favor.
James Martell: You know it’s one of the nice things about the business is actually to get other like-minded people and I know you attend a lot of conferences. I do as well. You’re down at Blog World just a few months ago as we were discussing a second ago. At that time you presented your Ten Strategies for monetizing your blog but tonight you got a little bit of a treat for us. You’re going to be sharing with the listeners your Ten Hottest Strategies for Internet Marketing. Now before we begin though, why don’t you take a moment and just share with listeners a little bit about what you told us down in Vegas where you came up with the idea for the Ten Golden Rules?
Jay Berkowitz: Well the idea for Ten Golden Rules came out of some personal brand development work I was doing and I didn’t really know where it was going at that time but I’ve been working for companies for probably around 20 years at that time. And I’d had some tough marketing jobs working for McDonald’s and Coca-Cola and Sprint and I was working at a Big.com called E-Diets. And I’d have this tough marketing jobs but I still wasn’t quite satisfied at where my career was going and I found I was getting trap in playing a lot of office politics which I didn’t enjoy and I wasn’t very good at. And I was trying to figure out what was next for me and I was reading everything from Anthony Robbins to Napoleon Hill thinking to grow rich and working through a bunch of Steven Covey and Self-Help and motivational stuff. I’m just trying to figure out what was next. And I was ask to speak at the Direct Marketing Association and I really set to building what I called now a personal brand and wrote, what I attempted to write was a really great presentation and teach everyone what I’ve learned the hard way about internet marketing and I’ve what learned through a lot of experimentation and trial and error and so I really didn’t write the standard presentation most people do when they come from a company to speak in an event. I really dug in deep and spent 6 days a week just night and day writing the Ten Golden Rules of Internet Marketing. I try really to put a stick in the ground for – these are the main core strategies of internet marketing that will stand the test of time. That was really not only just trying to share with people what I’d learned the hard way but also put a personal branding stake in the ground if you will.
James Martell: These Ten Hot Strategies we’re going to talk about tonight. Why don’t we – I know we discussed it a little bit yesterday when we kind of prepared for the call tonight that we decided it was probably best that we just go back and forth on this a little bit. But you know what? Let me get you to begin not with the first one. Why don’t we just go through the 10? Listeners that have a pen handy I would encourage you to get this – to write this down ‘cause I know Jay’s presentations from both his Boot Camp in January and then from the Blog World were very well received and I was taking copious amounts of notes. So I would encourage those that – unless you’re driving in a car listening to this, this is an audio recording of course, take some time, you could grab a pen maybe get yourself a quick coffee I know I got mine here that’s reason we call it Coffee Talk and prepare to really listen to what Jay has to say because I’m sure these are – I don’t even them in front of me. I got a very brief outline from him but let’s start off with what you think – Let’s start off with number 1, first are they in any particular order or they’re just 10.
Jay Berkowitz: No they’re in no particular order and these are different from the Golden Rules. The Golden Rules are really strategies but these are really very current, very hot, very real tactics that you can take to market. Things that companies are making money with, I will give you real examples, things that are working today for companies so you can really apply in your internet marketing. And I thought your group is pretty sophisticated, many of them have been through your training. So they definitely don’t need the basic Ten Golden Rules. These folks needs more advance thinking so we can get right into it.
James Martell: Okay, why don’t you start off with number 1?
Jay Berkowitz: Okay number 1 we called Micro Communications. And Micro Communication differ from perhaps the types of marketing and communications we might have done even 1 – 2 years ago because now with relatively limited amount characters and limited amount of communications, companies are selling and communicating and doing customer service in a really, really profound way. Perhaps the poster child from Micro Communications if you will is a site called Twitter and Twitter allows you to send out 140 character messages. And those 140 character messages can have some pretty profound effects if you use things like a link and the one example we definitely want to talk about is a site called Woot.com. And Woot.com sells only one product today and they promote that product with a little Twitter twit and a very short blog post and will often sell out that product. And they might have 100 or 200 32-inch LCD TVs HDTVs and they’ll sell that out with just the power of 140-character Twitter in a short blog post in the listing on their site. So many communications to your group of followers, so Twitter works a lot like a Facebook or MySpace or Linkedin where people can sign up to follow you and when they you on a Twitter in this example or follow you on a blog post. This company is able to do a heck of a lot of business with someone says one product a day, quite ingenious in fact.
James Martell: Thanks for that brilliant idea. We had a chance to speak with Debbie Carney for a full hour on the topic of Twitter just probably I guess about a month ago now and I just posted that Coffee Talk interview on the site JamesMartell.com and she got a chance to go into quite a bit of detail on it and it quite a fascinating happening. I’ve actually just pulled Twitter now and I can – I’m going to do a post in a second as we move on. Tell more about Woot, so it’s spelled W-O-O-T.com.
Jay Berkowitz: Yup.
James Martell: You say they sell one product a day?
Jay Berkowitz: Correct.
James Martell: So how would this work? Give it to us one more time.
Jay Berkowitz: So on the screen I’m looking at, I grab the screenshot that the day they sold 32-inch LCD HDTVs made by Emerson and they were $399.99. And by the time I even check my Twitter, they’d already sold out about Emerson 32-inch TVs. So what the company does it sources a great deal on a great product one phenomenal deal per day and they are able to promote it to their list of Twitter followers. Now part of the magic to this type of approach is you need a big following. And Woot 11,879 followers and the way you can check out a Twitter follower is just go to Twitter.com/Woot in this case or http://Twitter.com/JayBerkowitz if you want to see who I’m following or who’s following me on Twitter. So if you have something of value the words is going to spread pretty quickly amongst the online community and give you the opportunity to do those types of communications.
A couple of other examples of Micro Communications that had been use very effectively, Jet Blue is a big discount carrier if you’re in Canada, the comparable airline would be West Jet. And Jet Blue has started doing Twitter, they’ve got about 3500 followers and they’ll send out a Twitter twit when they announce a new service or they have a big sale and they will give access to their Twitter followers and as well if there’s a weather problem. You know those say, “Hey give you a heads up, there’s a storm in New York. So if you’re picking someone or you’re landing in New York City, expect delays.” So again Micro Communications is very short, limited communications.
Another example that’s coming up is something called Seesmic and I think Seesmic is still in Beta but these are short little video Twitters if you will and you record a little cellphone video or short little video and you put it on your Seesmic screen the same way people are doing Twitter conversations. And one additional advance evolution of that is something called Qik. And there’s a few Nokia brand cellphones that can actually stream video and audio live onto the internet onto your little mini Qik site. And a lot of people are combining Qik and Twitter so to say, “Hey I’m streaming live right now.” I remember Robert Scalbol who’s the famous ex-MSN video blogger, sent out a Qik and he said, “I’m streaming live right now at the World Economic Forum in Davos, Switzerland. He was in the front row of this amazing conference and he was screening live from E-Commerce panel and someone from Google and someone from MSN were on the panel and it was phenomenal. I was sitting right there in the front row with them and he was streaming video and audio from his cellphone. You know it’s a little choppy in terms of a video but it’s amazing – these new technology is in a Micro Communications. And the ability for him to build his personal brand at the other company is do customer service and reached out to their customers and the company like Woot to build the whole intra strategy around what we called Micro Communications.
Go to Part 2 >>
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