Feb 22 SFIMA Search Engine Marketing Workshop, Miramar, FL

Feb 22 SFIMA Search Engine Marketing Workshop, Miramar, FL

South Florida Interactive Marketing Association Presents (SFIMA) Search Engine Marketing Workshop February 22, 2008
The South Florida Interactive Marketing Association (SFIMA) will be conducting a Search Engine Marketing Workshop on February 22, 2008. The location is going to be at the NBC 6 station off I-75 and Miramar. For more details please contact Jay Berkowitz directly.

Agenda:

8:00am – 9:00am
Registration and networking

9:00am – 9:15am
Introductions

9:15am – 10:30am – Joe Laratro
Search Engine Basics
Directory Basics
Differences between Search Engines and Directories
Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
PPC Basics

10:30am – 10:45am
Break
10:45am – 12:00pm – Jay Berkowitz
Search Engine Marketing Optimization Basics
Keyword Research

12:00pm – 1:00pm
Lunch and Live Podcast Recording

1:00pm – 2:30pm – Joe Laratro/Jay Berkowitz
Search Engine Optimization Advanced
Blog intro and Blog Optimization
2nd Generation Submissions – XML Sitemaps (Google, Yahoo)
Local Search
Web Optimized Press Releases
Web 2.0 Profiles and Linking (Myspace, Digg, etc)

2:30pm – 3:00pm
Break

3:00pm – 4:30pm – Joe Laratro/Jay Berkowitz
PPC Advanced
Google Analytics
Landing Pages and Conversion Strategies
Ad Design and Advanced Testing Strategies
4:30pm – 5:00pm – Q & A and Certificate Distribution

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