Case Study: Promotion of a Live Motivational Seminar

Our client signed big name speakers Tony Robbins and Nick Vujivic to headline a live motivational seminar. Within 1 week we launched the campaigns and blew away client’s target cost per ticket sold. Agility and speed are the hallmarks of success for TEN GOLDEN RULES (TGR). Sometimes the impossible can be accomplished! In this case TGR had very little time to plan and execute, so we immediately started working through the weekend and launched a successful campaign days after being hired.

 

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Opportunity

  • Our client signed big name speakers to headline a series of live motivational seminars.
  • TGR had to meet very tight deadlines with only 8 weeks till the live event.

 

Strategy

 

  • TGR developed “landing pages” over the weekend and launched our campaign days after being hired.
  • We created very targeted ad campaigns using Google AdWords and Facebook Custom Audiences to target previous event attendees.
  • TGR developed innovative remarketing and re-targeting programs of interested parties.

 

Results

  • TGR delivered the majority of the event attendees, far out-pacing traditional media like TV, radio, billboard and direct-mail.
  • Within 1 week we blew away client cost per lead projections by 63%, and average ticket sale revenue by 27%.
  • Other outstanding numbers included Return on spend = 250% cost per lead $12, Cost per sale $41.26.

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