Case Study: Medium size Law Firm flooded with leads!

Digital Marketing and Strategy can have a huge impact – often make or break – on a smaller company.
This law firm experienced such a surge in business that the Firm added 50% more attorneys in past year, and is still growing.
What can Ten Golden Rules do for you?

Challenge

case3A small law firm was looking for leads to grow their practice. We developed a high quality, high volume content strategy. Web traffic increased 2,900% from 200 visits per month to over 6000. Web leads increased 4,900% from 2-3 per month to over 100 per month.

 

Opportunity

  • A small law firm was looking for leads to grow their practice
  • Web traffic 200-300 per month, web leads virtually non-existent

 

Strategy

  • TGR developed a very specific high quality, high volume content strategy with 2-3 daily articles posted on the website and 2-3 articles posted on other legal media websites.
  • Developed an integrated video and Social Media Program which optimized over 200 videos on YouTube featuring the firm’s attorneys and produced several “explainer” animated videos.
  • Utilized a unique approach to “Pay Per Click” advertising on Google, Yahoo, and Bing.
  • Created practice specific landing pages and incorporated call tracking and 24/7 web chat.
  • Developed niche law firm partnership advertising.

 

 

Results

  • Web traffic increased 2,900% from 200 visits per month to over 6100.
  • SEO traffic from 200 sessions /month  to over 1200 / month
  • Web leads increased 4,900% from 2-3 per month to over 100 per month
  • Firm hired 50% more attorneys and 3 additional staff members in past year and is still growing.

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