Case Study: Grand opening of Orthopedic Stem Cell Surgery Center

Often the key is how you spend your time and money, not how much. By qualifying leads immediately, TEN GOLDEN RULES (TGR) helped this client attain a 10.14% conversion rate for a service most people were not familiar with and were not searching for.

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Challenge

case1Our challenge was to launch a brand new facility with techniques people were neither aware of, nor were they searching for.
The initial program was so successful that it swamped the surgery centers in-house intake team with over 50 leads per day, a volume rate that overwhelmed them.

 

 

Opportunity

  • New US regulations allow the use of stem-cells in orthopedic surgical procedure.
  • US based doctors previously operating in Latin America open new US based surgery centers
  • Our challenge was to launch a brand new facility with techniques people are not aware of (and are not searching for), and a completely new brand.

 

Strategy

  • Used Google and Facebook advertising to target prospects by injury type.
  • Implemented remarketing to advertise to prospects who didn’t convert on first visit to website.
  • Develop injury specific landing pages
  • Created a Unique Value Proposition (UVP) in the form of a “Free Guide” (Stem Cell Info. Kit).

 

Results

 

  • The initial program swamped the surgery centers in-house intake team with over 50 leads per day, a volume that overwhelmed them.
  • The landing page was revised, adding a check box “I understand this procedure could cost $5,500 and is likely not covered by insurance” to weed out low quality leads.
  • The analytics result was a low $17.05 cost per lead, with a 10.14% conversion rate.
  • The ultimate result was a VERY successful launch of the new clinic!

 

 

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