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I think legal marketers are stiffer you know, if you’ll excuse the expression but they’re much more conservative, they have to be because there’s different regulations by state and there’s different regulations in terms of what they can and can’t say and what they will and won’t say. And obviously if you are in a consumer environment, you can be a lot more fun and you can be a lot more flip.  If you’re in a legal situation there are certain things that you just can’t say you can’t promote your business state by state.

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