MAR 14, 2014 boca raton: Internet Marketing for In House Marketers

MAR 14, 2014 boca raton: Internet Marketing for In House Marketers

This interactive session is designed for business owners and their marketing teams to learn the most current strategies for using the internet to immediately generate revenue for their business. You will learn from real-world case studies about programs currently being used by National and local companies to generate revenue through Google, Facebook, YouTube, Twitter and other leading web media.

Internet Marketing Workshop for CEOs & In-House Marketers
Woodfield Country Club, Mini Ballroom
3650 Club Place, Boca Raton, FL 33496

Who should attend?
CEOs and Business Owners who want to learn about internet marketing, search engine optimization and social media
CMOs, VPs, Directors and Managers
In-House Marketing teams looking to build their search and social media marketing knowledge
Client-side webmasters, designers and copywriters
Brand Managers and Product Managers
What you’ll get?
Up-to-date strategies for building a successful search engine marketing and social media program for your business
10 real-world case studies from national and local companies
Actionable strategies to build your internet marketing programs
A strong understanding of the current best-practices for Search Engine Optimization and Pay Per Click search marketing
A detailed workbook with step-by-step actions for search marketing and social media
Agenda
8:00 – 8:45 – Registration and best networking
8:45 – Introductions
9:00 – 12:00 – Search Engine Marketing Workshop (includes Search Engine Optimization and Pay Per Click)
12:30 – 2:00 – 10 Things CEOs and Marketing Executives Need to Know about Internet Marketing
2:00 – 5:00 – Social Media Workshop (includes Facebook, Twitter, YouTube and More)
Sessions
9:00 – 12:00: Search Engine Marketing – Search Engine Optimization and Pay Per Click
Join Jay Berkowitz, Author, Educator and CEO, for a Search Engine Marketing Workshop.

You’ll learn core strategies for Search Engine Optimization, how to build your website to get free traffic and customers from Google and the other search engines, next you’ll learn Pay Per Click marketing strategies and best practices for converting website visitors to sales, leads and clients All attendees will receive a certificate of completion.

12:30 – 2:00: Luncheon Keynote Presentation “10 Things CEO’s and Marketing Executives Need to Know about Internet Marketing”
In this presentation, you will learn the ten critical strategies and insights businesses need to succeed in Internet Marketing. With interactive case studies and examples of the top strategies and techniques you will learn how to apply the best-practice techniques for your business and internet marketing.

2:00 – 5:00: Social Media Marketing
After lunch, get your Social Media master class with our Social Media Marketing Workshop. Learn how to build business through Facebook Fan Pages and Facebook Advertising, discover the best strategies for making money from YouTube and video marketing and discover the leading business-building techniques for Twitter, LinkedIn and image websites Instagram and Pinterest.

WhatPeople Say AboutTen Golden Rules’ Training
“Jay’s presentation contained the most relevant data/information, must know/must have strategies in Internet Marketing. I took away a wealth of knowledge.”
Alison Carroll
Manager ECommerce Marketing
Hanes Brands
“Your presentation to the overflow crowd was interesting, educational, and inspiring. Utilizing the material that you provided will enable me to make more intelligent choices when marketing online. Thank you for providing all of us with an outstanding presentation.”
Marc Stevenson
President & CEO
Smart HR, Inc.
About the Presenter,Jay Berkowitz
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of three books, including The Ten Golden Rules of Online Marketing, and the Founder and CEO of www.TenGoldenRules.com, an internet marketing and consulting business based in Boca Raton, Florida. He was the lead Subject Matter Expert and program faculty member for the University of San Francisco Internet Marketing Course and he is the host of the Ten Golden Rules of Internet Marketing Podcast. He has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Mr. Berkowitz is a popular keynote presenter at conferences and events such as Inc 500, eBay Live, Affili@ Australia, Ad-Tech, Affiliate Summit, Webmaster World, The Direct Marketing Association, The American Marketing Association and The CEO Executive Forum. He is the Founder of www.InternetMarketingClub.Org, a Committee Chair for SEMPO – the Search Engine Marketing Professionals Organization, a Founding Board Member of The South Florida Interactive Marketing Association, a Board Member of The Strategic Forum, a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics, the recipient of a SOFIE Award for Most Effective use of Emerging Media and a BERNAY’s Award.

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