Pay Per Click (PPC)

“Bulk of the SEM spending was spent in 2005 on paid placement, accounting for 83 percent or $4.7 billion.”
– The State of Search Engine Marketing 2005 by SEMPO (Search Engine Marketing Professional Organization)
More and more companies are investing in pay per click (PPC) to drive business to their websites. These enhanced search engine placements are small text ads that are prominently displayed in the search engine results. Pay per click traffic is usually charged on a cost per click basis, where prices are set by the basic laws of supply and demand. Because you only pay for the traffic that is sent to your website, many companies find that pay per click offers a better return on investment (ROI) than some traditional advertising sources.
TEN GOLDEN RULES makes sure you’re spending money for the results you need. Our PPC experts can help you get where you need to be.

How much do Google AdWords cost?

Unfortunately, the answer is, “It depends.” First, the answer is based on what your budget is since you set your limits. Some companies spend $50 million per year, others spend $50 per month. By looking at the terms you think will benefit your company you’ll be able to get an idea of the best amount of money to spend.
Remember, experts spend years mastering these techniques, so don’t expect to get the best results by reading a few articles. But here’s a quick overview of the variables that affect the cost.

  • AdWords are based on an auction system that rewards high-quality ads with lower costs and better ad placement.
  • You can exercise tighter control over your budget with tactics like ad scheduling, re-marketing, geo-targeting, and device targeting.
  • The average cost per click (CPC) in Google AdWords is between $.50 and $2 on the search network.
  • Expensive keywords in AdWords and Bing Ads will cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance. For example the most expensive keyword in the world right now is ‘Mesothelioma lawyer TX” at $360 per click.
  • Giant retailers can spend up to $50 million per year on paid search in AdWords.
  • The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That’s $100,000 to $120,000 per year.

The search engine marketing division at TEN GOLDEN RULES has extensive experience in pay per click traffic management. Our South Florida search engine marketing firm can help you setup a pay per click campaign, tell you how to be more effective at pay per click management or offer you full service pay per click traffic management.