South Florida Interactive Marketing Association Presents (SFIMA) Search Engine Marketing Workshop February 22, 2008


The South Florida Interactive Marketing Association (SFIMA) will be conducting a Search Engine Marketing Workshop on February 22, 2008. The location is going to be at the NBC 6 station off I-75 and Miramar. For more details please contact Jay Berkowitz directly.

Agenda:

8:00am - 9:00am
Registration and networking

9:00am - 9:15am
Introductions

9:15am - 10:30am - Joe Laratro
Search Engine Basics
Directory Basics
Differences between Search Engines and Directories
Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
PPC Basics

10:30am – 10:45am
Break

10:45am – 12:00pm - Jay Berkowitz
Search Engine Marketing Optimization Basics
Keyword Research

12:00pm – 1:00pm
Lunch and Live Podcast Recording

1:00pm – 2:30pm - Joe Laratro/Jay Berkowitz
Search Engine Optimization Advanced
Blog intro and Blog Optimization
2nd Generation Submissions - XML Sitemaps (Google, Yahoo)
Local Search
Web Optimized Press Releases
Web 2.0 Profiles and Linking (Myspace, Digg, etc)

2:30pm – 3:00pm
Break

3:00pm – 4:30pm - Joe Laratro/Jay Berkowitz
PPC Advanced
Google Analytics
Landing Pages and Conversion Strategies
Ad Design and Advanced Testing Strategies

4:30pm – 5:00pm - Q & A and Certificate Distribution

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