Ten Golden Rules presents our top list of internet marketing books. These are all highly recommended to learning about internet marketing and continue learning new ideas and trends.
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The Ten Golden Rules of Online Marketing Workbook
Includes:
- 11 Case Studies
- Practical Exercises and Tips
- Consumer and Business-to-Business examples
- CD featuring Internet Marketing Podcasts
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Any book written by Seth Godin. A recent favorite, “Meatball Sundae,” brings back many of his past themes such as permission marketing and makes them current. |
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“Don’t Make Me Think”, Steve Krug, an extremely well written book about website usability, the name says it all. A recent new edition features three new chapters. |
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“The Search - How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture,” John Battelle explains the history of search marketing and the key insight that allowed Google, a late starter to become the dominant player in the industry. |
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“Six Pixels of Separation,” Mitch Joel distills internet marketing into simple sound bites. This book targets a CEO not internet marketing professionals. |
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“Trust Agents,” Chris Brogan and Julien Smith with a fascinating take on the new media economy. |
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“Analytics an Hour a Day,” Google Analytics Evangelist Avinash Kaushik shows you how to make website Analytics a powerful tool. |
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“Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising,” the colorful Joseph Jaffe explains how traditional approaches to marketing aren’t relevant in a new media world. |
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“The New Rules of Marketing and PR,” David Meerman Scott with a great analysis of the evolution of marketing and public relations. |
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“Twitter Power,” Joel Comm with a great explanation of the new world of Twitter. |
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“Presentation Zen,” If you do any PowerPoint presenting, Garr Reynolds will take you to the top of the game. |
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“How to Do Everything with Podcasting,” Shel Holtz and Neville Hobson give you the nuts and bolts of this important, expanding craft. |
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“Search Engine Visibility,” Shari Thurow wrote a classic book on the basics of designing a website for free search engine pick up. |
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“Winning Results with Google AdWords,” Andrew Goodman explains how to succeed in the hypercompetitive world of Google Pay-Per-Click advertising. |
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“The Long Tail: Why the Future of Business is Selling Less of More,” Chris Anderson the editor in chief of Wired magazine created the best catch phrase of internet selling, he explains how Amazon and other online retailers have opened the door to ‘long tail’ books, movies and audio recordings that wouldn’t have had a market in the pre-wired world. |
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income.” Darren Rowse and Chris Garrett are professional bloggers and they share their secrets. |
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“Word of Mouth Marketing: How Smart Companies Get People Talking,” Andy Sernovitz leans towards traditional marketing, some great approaches for the online world as well. |
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“Wikinomics, How Mass Collaboration Changes Everything,” Don Tapscott and Anthony D. Williams explains how open architecture is changing business, particularly the internet. |
