Get the latest tips for getting blog traffic, and how blog marketing can promote your online business.
By Susan Cruz
Anyone can blog, but in order to be a successful blog marketer and become a credible part of the blogosphere, you really have to stand out among the pack. One of the reasons I was hired at Ten Golden Rules was because of the success of my personal blog, WorkinOnMyFitness.com. Through trial and error, I have found some techniques that enable my blog to be successful in increasing traffic to my blog, and increased my experience as an internet marketer focused on Web 2.0 strategies.
Below are some tips for increasing blog traffic, best practices for blogging, and ideas for blog posts. With only slight tweaking, they can be applied to marketing your online business, too.
- Passion posts – These are posts that I try to incorporate in my everyday blogging on the topic of fitness and eating healthy. So, an example would be an interesting way to exercise to make it less boring and more fun.
- Innovative idea posts – One of my blog posts was about using a Bento Box as a way to portion control your meals. This post was later linked to from AOL’s fitness site, ThatsFit.com. This resulted in increasing traffic coming to my blog. Now, every time someone is interested in the topic ‘portion control’ on that site, they will find the page that features my blog post.
- Weekly roundup posts – Every week, which is usually Friday for me, I compile a list of blogs that interest me. Providing this kind of valuable references to other blogs gives the reader more confidence that your blog is an authority.
- Forums – Another tip for blog traffic is by posting in popular forums that are related to the subject you blog about. When I post in the forums, I include a link to my blog in my signature or profile. As I post, people notice the link in my signature and visit my blog.
- Directory Listings – Directories are another way for increasing traffic to your blog, since they are categorized in different subjects and even subcategories to become even more specific. This makes it easy for readers to find sites that are of interest to them.
- Blog Linking – I link to blogs on my site that I enjoy reading and other bloggers link to my site if they enjoy reading my site. This is the simplest form of blog marketing and a way for readers interested in my topic to find my blog.
- “Google Food” – Google loves content, especially relevant content that is updated frequently. Since my blog is updated often, this makes it attractive to Google and other search engines through different keyword combinations, which leads to increasing traffic to my blog.
- Research posts – These posts are usually about a topic I want to focus on. For example, the nutritional value of a particular vegetable. I do research to generate a post about it, but I make it my own.
- Interaction posts – These posts ask your readers to voice their opinions on a topic, such as ‘What fitness magazines do you read?’ or a poll on ‘How long do you exercise each day? – 30 minutes? 1 hour? 2+ hours?’ This interactive style of blogging can make great link bait to your site.
- News posts – These posts are about what’s happening that’s making news headlines – example: The recent ban on iPods used during marathons sponsored by USA Track & Field.
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