| General Motors Announced they are shifting $1.5 Billion of advertising online. In a recent survey advertisers explained that 32% of Search Marketing Budgets are coming from magazine print advertising 17% from direct mail, 15% from print newspaper advertising, 13% from TV advertising and 9% from radio.
The internet is here and most traditional advertising agencies still have their head in the sand pretending it will go away.
Consumers are searching, posting, digging and videoing at unprecedented rates. Each month we make over 60 billion searches. Each day we post over 1.6 million blogs. Facebook, owned by a 23 year old, has a $16 Billion valuation! What does it mean for advertising? How can advertising agencies join the social media revolution? Recovered Advertising Agency Executive Jay Berkowitz will share the Top Ten Reasons Traditional Advertising Agencies Suck at Internet marketing and what they can so about it.
- Understand how to measure and evaluate effective internet marketing performance
- The essentials of search engine optimization and how you can position your client’s website at the top of Google and the other search engines?
- Discover the new Web 2.0 technologies that are changing advertising, including: Blogging. Podcasting. Wikipedia. Second Life. Twitter. Seesmic.
- Review best practices for paid online media
- Learn the ten critical elements of successful website design
- Why YouTube is more than just skateboarding dogs and how you can use it to build your brand online.
- What is ‘User Generated Content’ and what are the opportunities for advertisers?
Special Additional Feature – Live Podcast Recording
Following his keynote presentation, please join Mr. Berkowitz for a special intimate live recording for his internet marketing podcast.
About the Speaker:
Jay Berkowitz is a seasoned online communications professional. He has managed advertising departments for Fortune 500 brands: McDonald's and Coca-Cola, and has managed online and offline programs for AT&T, Sprint, and leading health and fitness website eDiets.com.
Mr. Berkowitz is the Founder and CEO of www.tengoldenrules.com , a strategic online marketing consulting business based in Boca Raton, Florida, and the host of the Ten Golden Rules of Internet Marketing Podcast. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales.
Testimonials:
“ I've never seen so many people approach a single speaker. Jay had everyone in a room of over 150 people completely engaged."
Barbara Zucker, CEO, Golden Direct
“Thank you for a brilliantly insightful seminar. I loved the enthusiasm, examples and wealth of information!”
Melanie Wahl, Program Manager, Vayan Marketing Group
"In candidly sharing his knowledge of internet marketing, Jay Berkowitz showed me he's among the nation's best in this growing field."
Leonard Saffir, Former Executive Vice President of Porter Novelli and author of Power Public Relations: How to Master the new PR
“I attended the recent seminar. You made it very easy to understand. I want to thank you for help and direction at the seminar I appreciate you taking your time to present your information.”
James Harrell. President, RapidExport.com.
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