What Are the Ten Golden Rules of Online Marketing?

The Ten Golden Rules of Online Marketing was the groundbreaking framework for how to do marketing on the internet. These rules have become foundational building blocks of digital marketing strategies for thousands of successful companies. 

Jay Berkowitz, the author of the Ten Golden Rules has spent the last 18+ years applying these principles on behalf of companies he has started, clients in his digital agency, and start-ups he has advised. These principles have been tested and validated through hundreds of millions of clicks and conversions. 

In this new presentation, Mr. Berkowitz will share what he and his team of strategists have learned from testing, measuring, and applying these strategies for real legal and professional services clients. You’ll learn:

What’s Changed in the Past 18 Years?
Learn the newest tools and trends for digital marketing today, based on real-world results from successful campaigns we’ve built for clients.

Best Practices for SEO, PPC & Social Media
Get step-by-step advice on executing SEO (Search Engine Optimization), PPC (Pay Per Click) and social campaigns for your legal or professional services firm.

Core Principles for Website Design & CRO 
Learn the fundamentals of web design and CRO (Conversion Rate Optimization) to turn passive visitors into future clients.

10 Groundbreaking Case Studies
Review ten of our best case studies from thousands of in-market tests to help inform and refine your firm’s digital marketing campaigns.

Version 10.0: Online Marketing Rules for Legal & Professional Services

More and more legal and professional services firms are using digital marketing to attract new clients, drive ROI, and secure a competitive advantage. The only challenge is that digital marketing is changing drastically, thanks in no small part to the adoption of new technologies.

Meet Jay Berkowitz, Founder of Ten Golden Rules, to learn about essential strategies and insights your firm needs to win with online marketing, including:

  Best Practices for SEO, PPC, CRO & Web Design
  Cutting-Edge Technologies & Tools for Online Marketing
  Innovative Strategies for Social Media Marketing
  How Online Marketing is Changing for Legal & Professional Services
  Real-World Case Studies to Shape Your Online Marketing

Now Before You Say “Online Marketing Does Not Work…”

Did you know that 78% of Internet users conduct product research online and companies generate an average of $2 in revenue for every $1 they spend on Google AdWords (Google)? An average of 142 minutes is spent on social media every day and 71% of customers who receive a good experience with a brand via social media, are likely to recommend it.

This webinar is the perfect opportunity to learn how online marketing can 
generate more qualified clients, prestige, and ROI for your legal or professional services firm. In a single afternoon, you can develop new strategies and skills to refine your company’s marketing, outpace competitors, and earn new leads.

How to Leverage SEO, PPC & Social Media

Today’s Best Practices for Digital Marketing

Top Trends & Tools for Marketing Your Firm

Core Principles for Web Design & CRO

Here’s What You’ll Learn:

Jay Berkowitz
Founder of Ten Golden Rules

Jay Berkowitz is an author, educator, and award-winning thought leader in the field of online marketing. Over the past 25 years, he’s led marketing efforts for a number of Fortune 500 brands, including Coca-Cola, Sprint, and McDonald’s Restaurants. Mr. Berkowitz is also the founder of Ten Golden Rules, an award-winning digital marketing agency specializing in Legal Marketing.

Jay is the author of The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon for Small Business and Entrepreneurship. He’s also a popular keynote presenter at conferences and events such as Inc 500, eBay Live, PILMMA, LAW FIRM 500, M&L Legal and Marketing Forum, The Direct Marketing Association, and The CEO Forum.

Frequently Asked Questions

How long will the event last?
The webinar will begin at noon (EST) on September 24th—and continue until 1:30 PM.

How does attending benefit me?
This webinar is your chance to learn about today’s best digital marketing strategies for legal and professional services companies. You’ll leave with critical information on how the world of digital marketing is changing—and how you can use these changes to set yourself apart from rival firms and generate greater ROI for your business.


“The Ten Golden Rules of Online Marketing is solid gold. Anyone who uses the internet for business, and who doesn’t? Will profit in every way from Jay's advice.”

Harvey Mackay
author of the #1 New York Times bestseller
Swim With the Sharks Without Being Eaten Alive

"Jay Berkowitz is an Internet Marketing guru! But what really separates him from the rest is his presentation and how he explains things to people that might not be as savvy... Thank you, Jay - and it is ALWAYS worth my day to come listen to you!"

Craig S. Feldman, President, American Business Consultants

“Jay's presentation contained the most relevant data/information, must know/must have strategies in Internet Marketing. I took away a wealth of knowledge."

Alison Carroll, Hanes Brands

“Listening to Jay Berkowitz speak at the CEO Roundtable yesterday was a welcome breath of fresh air. Not only was Jay a master of his difficult material, he used clear cut case studies.”

Elisabeth Rossen, MBA. PhD Candidate, University of Oslo

“Jay's presentation was interesting, educational, and inspiring. Utilizing the material that you provided will enable me to make more intelligent choices when marketing online in the future. Thank you for providing all of us with an outstanding presentation.”

Marc Stevenson, Marketing Director of Meridian Marketing Services

The Ten Golden Rules
of Online Marketing
Version 10.0

Live Webinar 
Thursday, September 24th, 12:00 (EST) 

Essential Guidelines for Legal & Professional Services