Are you currently using negative keywords in your Google AdWords campaigns? Negative keywords are essential for refining your keyword lists. If your goal is to generate qualified leads and not just traffic, negative keywords...
Category: Pay Per Click (PPC)
Sure, creating content for your website seems like a surefire way to increase traffic, improve consumer awareness and promote your brand. But you can’t just copy and paste the same rhetoric, over and over. That content...
Although the Google AdWords View-through Conversions option is not new by any means, you may find this is an underutilized option that you might gain some intelligence from. Not sure what this is? Here is a short summary:...
Margie Schneider first introduced us to Facebook’s new Timeline for business pages last month, but now the change is mandatory. Were you prepared for the sudden design change, and does your page reflect the new layout?...
For this Wednesday’s weekly webinar, we’re excited to present Ten Golden Rules founder and IMC lead man, Jay Berkowitz. Jay discusses the paid traffic market and why it’s so vital to your business. In this...