Facebook Introduces Graph Search

Facebook Introduces Graph Search

A new search engine is coming to town, and it’s Facebook. The company has recently announced graph search, a social search engine that allows you to search on any topic that has been shared with you. What does this mean? Now, if you want to know which of your Facebook friends might be interested in watching Breaking Bad with you, you can search to find out just who and how many of those friends have it listed as one of their favorite TV shows. This offers a lot of new possibilities for the direction of this social media giant – will Facebook create a new PPC ad system based around its search capabilities? Will this feature draw new user activity to Facebook? Facebook’s search engine is currently on preview for English audiences only, so definitive answers for many questions are still in the future.

However, Facebook has provided new advice on SEO (Search Engine Optimization) for Facebook pages – all the better to get your business found through the search engine. Here are the top tips as explained by The Next Web:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

What do you think is the future of Graph Search? Let us know in the comments.

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