Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast.
Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age.
Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential.
Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!
In this episode, Ten Golden Rules Founder, Jay Berkowitz, is joined by team members Alyssa and Ike to discuss how to build your 2024 business and marketing plan for Law Firms. Get a head start on a successful 2024, including how to set S.M.A.R.T. business goals, how to develop strategies to implement your plan, the importance of conversion tracking and competitor analysis, and a look into the benefits of utilizing the Entrepreneurial Operating System in your business strategy. Plus, Jay reveals the number one competitive advantage for law firms. Tune in to find out!
In this episode, host Jay Berkowitz chats with Daya Naef, who specializes in coaching law firms after 16 years of practicing in construction law and litigation. Naef brings a wealth of knowledge and real-world experience as a former attorney, sharing insight on how to build your ideal practice and book of business while preventing burnout. They discuss the important strategies and techniques for driving traffic to law firm websites and converting that traffic into clients. Daya shares her insights on women in the legal field, building a network for referrals, and the necessary mindset for success. The conversation also explores the need for consistent client development, business planning, and collaboration within a firm. Tune in today!
This podcast episode features a discussion between Jay Berkowitz and guest, Michael Coopersmith from Integrated Technology Systems, about Law Firm technology best practices and cybersecurity. Michael, an IT veteran in the legal sector, shares his experience and how it has evolved from simply keeping technologies running to securing them from ransomware attacks. The talk emphasizes the importance of staff training on cybersecurity, making informed choices on safe applications to use, and migrating to cloud-based systems. The host and guest both share their favorite business books, with Coopersmith suggesting 'The E Myth: Why Most Small Businesses Don't Work and What to Do About It' and the host praising 'Traction: Get a Grip on Your Business.'
In this episode, host Jay Berkowitz sits down with Law Firm Alchemy Founder, Charley Mann, to discuss a half-million-dollar referral roadmap for core-values-driven law firm owners. Tune in to discover the the most clever referral building concepts, how to expand your network and build referral partnerships, and a guide to mastering your email and print newsletter marketing. Plus, Charley shares the framework for his 15-minute magic trick to make half a million dollars in just 15 minutes. You don’t want to miss this!
Does your law firm have clear, defined goals for the next year and the next quarter? In this episode, host Jay Berkowitz sits down with the mastermind behind Elevate Business Coaching, Dominic Grew. Nominated as a top-five finalist in the Massachusetts Lawyers Weekly rankings in the Business Development Coach category, Dominic shares valuable strategies he uses with his law firm clients to set and achieve business goals. They’ll discuss the value of early planning, the process he uses to create successful business plans with clients, and what to look for in a great business coach. Tune in today!
“Love your team, love your people, and demand high performance,” a motto that leadership expert, Bill Biggs, stands by. In this episode, join host Jay Berkowitz for an action-packed conversation with special guest, Bill Biggs, as they discuss strategies for increasing case value through organizational design. Uncover the secret formula […]
