Often the key is how you spend your time and money, not how much. By qualifying leads immediately, TEN GOLDEN RULES (TGR) helped this client attain a 10.14% conversion rate for a service most people were not familiar with and were not searching for.
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Our challenge was to launch a brand new facility with techniques people were neither aware of, nor were they searching for.
The initial program was so successful that it swamped the surgery centers in-house intake team with over 50 leads per day, a volume rate that overwhelmed them.
- New US regulations allow the use of stem-cells in orthopedic surgical procedure.
- US based doctors previously operating in Latin America open new US based surgery centers
- Our challenge was to launch a brand new facility with techniques people are not aware of (and are not searching for), and a completely new brand.
- Used Google and Facebook advertising to target prospects by injury type.
- Implemented remarketing to advertise to prospects who didn’t convert on first visit to website.
- Develop injury specific landing pages
- Created a Unique Value Proposition (UVP) in the form of a “Free Guide” (Stem Cell Info. Kit).
- The initial program swamped the surgery centers in-house intake team with over 50 leads per day, a volume that overwhelmed them.
- The landing page was revised, adding a check box “I understand this procedure could cost $5,500 and is likely not covered by insurance” to weed out low quality leads.
- The analytics result was a low $17.05 cost per lead, with a 10.14% conversion rate.
- The ultimate result was a VERY successful launch of the new clinic!