“Content marketing costs 62% less than traditional marketingand generates about 3 times as many leads.”- DemandMetric 2015
Awesome videos, highly-engaging e-newsletters, search engine optimized website content, and amazing social media are all critical parts of today’s successful digital marketing programs.
Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Any marketer concerned with RESULTS — that’s actual sales, not just likes or views or shares, the money that keeps your business going — will tell you engaging content remains a cornerstone of their campaigns and the most effective way to get sales.
The problem is… most content is junk. With websites and social media you have to be a bit more creative, timely and engaging, but too often content is just ground out without much “life” or spark to it. Many companies see content as another way to push sales, even though many viewers are not looking to actively make a purchase. This can result in low sign-up volumes, high rates of viewer abandonment, and content that is light on substance and heavy on pushy sales tactics.
However, videos, e-newsletters, search engine optimized website content, and social media can be awesome, when handled correctly.
Let TEN GOLDEN RULES show you how.
Content marketing is one of the most effective tactics for driving sales. TEN GOLDEN RULES will help you create the quality communication with your prospects and customers that gets people actually looking forward to your message and ready to buy.