Searching for the Next SEM Guru

Searching for the Next SEM Guru

Marketing Pilgrim is putting out the call to all search engine marketing (SEM) professionals to enter their SEM Scholarship. Don’t worry folks, unlike American Idol, SEM professionals won’t be asked to jump up on stage and sing their latest diddy on search engine marketing. Instead, the challenge is put forth to write a compelling article on search engine marketing.

With more than $10,000 dollars worth of prizes, one lucky winner will have a chance to jump start their career by being recognized by the leaders in search engine marketing. Their panel of judges include some of the top SEM gurus in the fields of search engine optimization (SEO), pay-per-click (PPC) and a new, groundbreaking online public relations technique, social media optimization (SMO).

Don’t wait to enter, the entry deadline is April 6th. To find out more about this exciting SEM contest, visit

  • Angelina Jones
    Posted at 13:22h, 15 September Reply

    Companies that cannot afford the expenses required to push themselves up in search engines rankings are increasingly resorting to more underhanded methods to knock down the image and reputation of their more well-funded competitors. These methods include smear campaigns, the spreading of false rumors, misleading information, and anything else that may damage a company’s reputation to the point where it puts doubt in the minds of consumers considering the purchase of that company’s products and services. A well run campaign will continue to add negative commentary over time to make it appear that there is some sort of growing movement against the targeted company. The commentary can be posted on blogs, forums, in articles, or any place else where it can be seen by consumers on the internet. Search engine optimization of the negative content can draw more viewers to it and increase its “believability” regardless of it being poorly written or its inaccuracies. The damage done, those consumers are then steered toward the sponsors of the negative content.

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