Schedule a FREE Internet Marketing Audit

Digital Marketing and Strategy can have a huge impact – often make or break – on a smaller company. This law firm experienced such a surge in business that the Firm added 50% more attorneys in past year, and is still growing. What can Ten Golden Rules do for you?

Challenge

A small law firm was looking for leads to grow their practice. We developed a high quality, high volume content strategy. Web traffic increased 2,900% from 200 visits per month to over 6000. Web leads increased 4,900% from 2-3 per month to over 100 per month.

Opportunity

  • A small law firm was looking for leads to grow their practice
  • Web traffic 200-300 per month, web leads virtually non-existent

Strategy

  • TGR developed a very specific high quality, high volume content strategy with 2-3 daily articles posted on the website and 2-3 articles posted on other legal media websites.
  • Developed an integrated video and Social Media Program which optimized over 200 videos on YouTube featuring the firm’s attorneys and produced several “explainer” animated videos.
  • Utilized a unique approach to “Pay Per Click” advertising on Google, Yahoo, and Bing.
  • Created practice specific landing pages and incorporated call tracking and 24/7 web chat.
  • Developed niche law firm partnership advertising.

Results

  • Web traffic increased 2,900% from 200 visits per month to over 6100.
  • SEO traffic from 200 sessions /month  to over 1200 / month
  • Web leads increased 4,900% from 2-3 per month to over 100 per month
  • Firm hired 50% more attorneys and 3 additional staff members in past year and is still growing.