WalMart Vying For Better Ecomm Experience

Walmart has purchased Kosmix, a start up social media company that is focused on e-commerce for an undisclosed sum of money. The founders of Kosmix are no strangers to being bought out. Venky Harinarayan and Anand Rajaraman started Junglee, another online shopping venture which was sold for $250 million in 1998. “We are at an inflection point in the development of e-commerce,” Mr. Rajaraman wrote on Monday in a blog post. “The first generation of e-commerce was about bringing the store to the Web. The next generation will be about building integrated experiences that leverage the store, the Web and mobile, with social identity being the glue that binds the experience.”

What are you doing to improve your shopping experience? What are you doing to help your customer?