Law Firm Marketing

There is no shortage of law firms. Your marketing is what makes your business stand out from a crowded space of lawyers who have similar practices. Our job as your law firm internet marketing team is to deliver a marketing program that increases revenue, keeps the phone ringing, and gets you more of the cases you want. We have done it for hundreds of law firms just like yours, and we will do it for you too.

No doubt you’re a busy lawyer, and we know it is difficult to prioritize your marketing over the day-to-day demands of your business. We get it – you have a law firm to run. When Ten Golden Rules is in your corner we alleviate that burden so you can focus on lawyering.

After analyzing your position in the marketplace, we will make recommendations and develop a law firm internet marketing plan based on our proprietary methodology. Many other marketing firms will hand over their recommendations and wait for you to do the work, but that’s not how we operate. You’ll have a dedicated account manager at the helm, leading a team of experts who will implement our recommendations so we can be sure your marketing will yield results.

Law Firm Internet Marketing Strategies

We use content, video, design, social media, and other tools to make your business a success. We have a team of experts in each of these essential internet marketing subject matters to drive your overall internet marketing strategy forward and maintain the results month after month.

Search Engine Optimization (SEO)

Our search engine optimization services help your website get found in Google search queries. If people in your city or state are Googling for lawyers who do your type of work, we want to make sure you are showing at the top of the search results page. We have a team of SEO experts who stay up-to-date on new algorithms and tactics to ensure your website ranks high, which means more phone calls and contact forms from potential new clients.

“Google Screened” Local Service Ads (LSAs)

“Google Screened” local service ads are the latest advertising option from Google that offers lawyers top placement on search results pages. LSAs show first on the search results page with a verified green check mark, creating an important competitive advantage in your market area. Ten Golden Rules can help you through the verification process and manage your ads once approved. 

Pay Per Click (PPC)

Pay-per-click offers lawyers the opportunity to pay for clicks directly to their website. Stop wasting time with PPC strategies that don’t work, or take too long to provide a return on your investment. Ten Golden Rules can help you generate the right clicks, convert visitors and build a long-lasting campaign that results in conversions.

Google Analytics 

Any marketing firm that sells you its services without a focus on analytics is sketchy. At Ten Golden Rules our strategies are led by performance measurement. We don’t do things just to do them. Our law firm internet marketing experts devise a plan of action based on analytics with correct goal tracking so you can always see your return on investment and know exactly what’s yielding the best results.

Social Media for Lawyers

There is a place for all law firms on social media from Facebook to LinkedIn to TikTok and everything in between. Ten Golden Rules manages your accounts, creates content, and drives engagement on behalf of your firm so your accounts are always active and engaging. 

Law Firm Content Writing

Our copywriters have decades of experience crafting content that is consumer-friendly and ranks high in search engine results. Our unique content strategy for driving potential new clients to your website makes your life easy and values your time. See what we can do for your law firm. 

Digital Marketing Training

Ten Golden Rules is a recognizable name in the legal marketing profession. Founder Jay Berkowitz is an international keynote presenter who has transformed businesses around the world with innovative marketing strategies. He has authored multiple books and is an award-winning thought leader. Our team has worked with hundreds of law firms, as well as Fortune 500 brands. You’ll learn from the best as we educate you on our marketing principles.

Reputation Management

Managing your online brand presence is a critical factor in how you are viewed in the digital world. We have extensive experience with proactive reputation management – getting ahead of issues before they become “bad press.” Our team can fix the ugliest attacks on your brand or people by deploying our crisis management solutions to curb bad PR and increase the visibility of positive opinions.

Law Firm Web Design

Your website is one of the greatest tools for maximizing conversions and leads for your business. Ten Golden Rules designs and builds responsive new websites (or website refreshes)  that make it easy for clients to find your business, and then contact you. 

Video Marketing

We have been around long enough that we remember when video marketing was just a trend. Today it is a core part of all our internet marketing strategies. The thought of creating videos often induces stress for law firm teams, but Ten Golden Rules has proprietary processes in place that make it easy to get unique video reels from your law firm with minimal time investment on your part. In return, these videos provide months of content production helping to expand your online presence across multiple platforms.

Digital Hispanic Marketing

There are more than 37 million Spanish-speakers in the United States. Ten Golden Rules can help you reach the Latino community and expose your company to individuals looking to connect with your services. We have bilingual team members on staff to help oversee our recommendations.

Learn More ABout How Ten Golden Rules Can Amplify Your Law Firm Internet Marketing 

Using a series of proprietary strategies and best practices, our law firm internet marketing experts look at the big picture to analyze your voice in the marketplace and then amplify it. We make it easy to implement marketing strategies that really work. Together we can increase your revenue and grow your business, helping you dominate the busy marketplace. Learn more about how Ten Golden Rules can maximize your marketing efforts.