Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast.
Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age.
Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential.
Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!
LinkedIn can become a powerful business development tool without becoming a second full-time job. Jay sits down with LinkedIn coach and longtime advertising professional Jennifer Darling about a practical system for busy lawyers and professionals who want to build visibility, relationships, and authority online. Jennifer breaks LinkedIn into three core […]
A strong brand can become one of a law firm’s most valuable assets, but failing to protect it can create expensive problems as the business grows. Jay Berkowitz speaks with L.A. Perkins of Perkins Law – Brand Protection, author of Why Brand Protection Matters, about the decisions business owners should […]
Click. Call. Convert. Client. Paid Search – Local Service Ads – LSA and Pay Per Click – PPC still works for law firms, but clicks alone do not build a profitable campaign. Jay Berkowitz breaks down the current state of Google advertising in this Ten Golden Rules live webinar, focusing […]
Getting more traffic is only part of law firm marketing. The bigger challenge is adapting to how prospective clients search, communicate, and decide who earns their business. Jay Berkowitz and Ted DeBettencourt of Juvo Leads turn this dual-podcast conversation into a practical look at the changing path from traffic to […]
Please enjoy the #1 rated presentation from our annual live event TGR Live! Growth Strategies for Law Firms. In this presentation law firm owner and intake expert Rob Levine shares the systems he uses to turn more inquiries into signed cases. Rob explains why every phone call, form fill, and […]
Law firm growth creates a difficult operational challenge: every new case brings more calls, follow-ups, administrative work, and pressure on the people serving clients. Jay speaks with Matt McCarren of HelloCounsel.ai about how AI voice agents can help firms scale without sacrificing responsiveness or continually adding staff. Drawing on his […]
A law firm’s strongest brand is not built through polished graphics alone. It grows from authenticity, trusted relationships, and a clear understanding of the clients the firm wants to serve. Jay sits down with Ilona Anderson, founder of Carpe Diem Law Firm, about leaving traditional practice, building multiple legal businesses, […]
In this keynote presentation from TGR Live 2026 – Growth Strategies for Law Firms trial lawyer Steve Gursten shares Four Ways to Make Millions More from Your Cases. Steve explains how lawyers should itemize injuries for adjusters but present their cumulative impact to juries, and why chronic pain, fatigue, sleep […]
The strongest professional networks aren’t built by collecting business cards. They’re built by creating meaningful relationships and second level networks. Jay Berkowitz is joined by master networker, entrepreneur, and Strategic Forum founder Jeff Meshel to share the 10 Golden Rules for Advanced Networking, a practical framework for building deeper relationships, […]
Sustainable law firm growth isn’t built on a single marketing tactic. It’s the result of measuring what matters, embracing innovation, and executing consistently across every part of the business. In this keynote presentation from TGR Live 2026, Jay Berkowitz is joined by Geoff McDonald, founder of Geoff McDonald & Associates, […]
