The Ten Golden Rules

What are The Ten Golden Rules of Online Marketing?

Our CEO Jay Berkowitz wrote the Ten Golden Rules of Online Marketing in 2003, to provide a strategic framework for online marketers. Tens of thousands of CEO’s and marketing executives have been trained with the Ten Golden Rules, and these strategies and approaches form the framework for highly successful digital marketing programs.

The Ten Golden Rules


  • There are no ‘rules’
  • The Internet is not television
  • Create a UVP
  • If you build it they won’t just come
  • Subscription Models Survive
  • Remember the 4 P’s
  • Trust is Golden
  • Use the right tactic
  • The Best Never Rest
  • Lead the Trends

Ten Golden Rules ebook
Download the Ten Golden Rules eBook

Here are what some people have to say about the Ten Golden Rules for Online Marketing:

“Jay’s presentation contained the most relevant data/information, must know/must have strategies in Internet Marketing. I took away a wealth of knowledge for free. Thanks to Jay and people who contributed their ideas through his blog for this insight.”
– Alison Carroll, Hanes Brands

“Listening to Jay Berkowitz speak at the CEO Roundtable yesterday was a welcome breath of fresh air. Not only was Jay a master of his difficult material to the point that he presented it in a stimulating and easy to follow manner but he even shared well prepared handouts for the listeners and closely navigated the audience through his complex and timely online marketing presentation. Jay took a frequently abused and misunderstood body of knowledge and used clear cut examples of case studies of participants in the audience. I look forward to seeing more of Jay, his seminar series on the Golden Rules of Online Marketing and reading his upcoming book.”
– Elisabeth Rossen, MBA. PhD Candidate, University of Oslo

“While at the Direct Marketing Association’s recent event in Fort Lauderdale, I elected to attend your enlightening seminar entitled “Ten Golden Rules of Online Marketing.” Your presentation to the overflow crowd was interesting, educational, and inspiring. Utilizing the material that you provided will enable me to make more intelligent choices when marketing online in the future. Thank you for providing all of us with an outstanding presentation.”
– Marc Stevenson, Marketing Director of Meridian Marketing Services