26 Aug 10 Golden Rules Internet Marketing Podcast Episode 6 – Jerry Shereshewsky, 10 Tips for SEO, Brother Love
10 Golden Rules Internet Marketing Podcast Episode 6 – Discussion with Grandparents.com CEO Jerry Shereshewsky , Read our recent Press Release
Internet Advertising Legend and new Grandparents.com CEO, Jerry Shereshewsky, Interviewed on latest 10 Golden Rules Internet Marketing Podcast , Ten Tips for the most effective search engine marketing, Song-of-the-week Brother Love Summertime
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Call in from Michael Lang, The Lang Report “What are some of the hot new Search Engines?”
Email form A Silkin “What do you think about advertising on Social Media Sites?”
Podcast-of the-Week For Immediate Release Shel Holtz and Neville Hobson cover the UK Facebook advertisers who have cancelled ther advertising.
Call in from John Bejarano ROI Makers “Please explain how to get better results in the search engines.”
Ten Tips for most effective search engine marketing:
On Page Factors
1. Find out Where your site comes up in searches on Google, MSN, Yahoo, ASK.com and Mahalo.com
2. Evaluate your Search Engine Performance SEODigger.com , AltaVista.com Link: MyWebsite.com
3. Make sure you have clean code and get rid of those Flash websites!
4. Include a Site map link on your home page!
5. Do keyword research with WordTracker.com, KeywordDiscovery.com or the free Keyword Selector Tool
6. Select three different keyword phrases to target for EACH page, add each phrase 2-3 times on the page
7. Select Meta tags and H1 tags on each page incorporating target keyword phrases
8. Describe photos and video using keyword phrases and alt tags
9. Use on-site text links with keyword phrases
10. Off-page factors are VERY important get Links to Your Site through directories, business partners, clubs
Live From the Blog:
Discussion with Grandparents.com CEO Jerry Shereshewsky
– Jerry discusses his history with www.SethGodin.com and YoYoDyne
– His role at Yahoo.com
– Direct Marketing Legend Lester Wunderman
Song of the Week Brother Love’s Summertime