What are the biggest mistakes you're seeing

in legal websites today? It's not having the phone number

prominent on the website, because as important as AI is

once someone gets to your website, I see a lot of websites

that are falling into the Morgan and Morgan website design trap.

And you're going to say, what's the Morgan and which is a design

trap. Well, recently, about six months ago, Morgan and Morgan

redesigned their website, and they put a massive form for you

to fill out your name, your contact information, your email,

your phone number on the homepage of the form, if

somebody searches Personal Injury Lawyer near me and you

come up in the local service, ads, pay per click, SEO, and

they come to your website, and you've got a big form. When

people fill out those forms, half of the time, we call them

back. They don't even answer the phone because it's an unknown

number, and only about 5% of people who come to your website

fill out your form. So it's very different from Morgan. Morgan,

Morgan, that's why I call it the Morgan design floor. And we've

actually AB tested multiple times. So AB tests are you when

on paid advertising, and even on your regular website, you can

show half of the people a homepage with a big form, and

half of the people a homepage that says, Call us for a free

consultation, and then the little button says, click to

call for a free consultation, and we've seen as much as 40%

improvement in leads and conversions by focusing on the

phone number. So I would say the first most important thing is

nothing do with AI. It's you should have a phone number in

the top right portion of your desktop design. You should your

call to action should be Call us for free consultation, because

when you get people on the phone, they converted about 22

to 24% Yep, the number of people who fill out a form on your

website is only about 5% so you know the math is screams in

favor of getting those phone calls wherever you can.

Okay, I'm fired up today. This is the greatest

episode, the luckiest episode is the 13th episode of legal keys.

I'm your host. Tim Sawyer, we want to welcome you. Legal keys

sponsored by faster outcomes, the ultimate legal intelligence

platform for lawyers and law firms of all shapes and sizes.

If you've been listening for a while, we appreciate your

continued support. If this is your first time you made a great

choice today is going to be like I said, Lucky 13. My guest is

none other than Jay Berkowitz. Jay is the founder and CEO of 10

golden rules, a digital marketing agency specializing

helping law firms build trust, visibility and client

acquisition online based in Boca. Raton Jay is a five times

published author, two times Amazon Best Seller. He's also a

sought after keynote speaker, advisor and a professor. Can't

wait to hear about that, not to mention a good friend sharing

his expertise on SEO, AI, enhanced strategies, video

content cascades, reputation management and so much more. At

10 golden rules. Jay, welcome to legal keys. Hey

Tim, thank you, and that was a great

introduction and a lot of enthusiasm. I love it. I think

I'm going to bring you on tour with me, and you can introduce

me Great Legal Marketing. You just told me you're going to be

going there. So that's great. I

am at, by the way, for our listeners, wait till you

hear the episode with Ben Glass, Owner of Great Legal Marketing

and we will absolutely be at his show making friends. And Jay

will be speaking there. We're going to talk more about that,

but I want to get into it, Jay, so I'm an AI guy. You're a

digital marketing guy, these worlds have smashed together big

time on a practical level, what is the impact on the typical

Personal Injury Lawyer, digital marketing strategy? How is AI

impacting that? And what adjustments are you making? What

recommendation you making? Give us the kind of lay of the

land? Well, it's huge, and it's significant

because Google says they're showing about 30% of the search

results. They're using their Google AI overviews in the

search results. And if you are familiar with it as as a

consumer, if you're not familiar with the terminology, it's a

chat GPT style answer to a query, a search query or a

question, and we're seeing those about 30% of the time, and

they're coming right at the very top of Google. And it's

definitely a game changer, because when Google answers

someone's question, and I'll give you an example, the very

start of a search, they've been in a car accident, and they're

just starting to realize, okay, maybe the insurance company is

not on my side, and they're searching, do I need a lawyer

for a car accident? So we call those top of the funnel, or the

beginning of the search cycle, and someone's just doing their

first research. Well, six months ago, Google would have shown

three or four lawyer websites with blog. Bugs that ask and

answer the question, Do I need a lawyer after car accident? Now

Google's answering that question with a chat GPT style result.

Now it's very, very significant for two reasons. Reason number

one is, instead of clicking over to someone's website, we both

know and love Rob Levine, and maybe Rob Levine has a blog that

is titled, do I need a lawyer after a car accident? And then

rob goes on to explain all the things you need to get, the

information don't get recorded with your insurance company, and

all the different facts that you would cover in a blog like that.

Well, now Google's gonna answer that question for me. So there's

two big factors at play. Factor number one is it's going to

reduce the traffic to websites, and so that click is not going

to go to Rob's website or the other four or five websites that

Google would have had at the top of the page before. The other

thing is, it's going to reduce a few clicks that would have gone

to pay per click local service, ads, SEO, Google Maps, right? So

we're definitely seeing an across the board, maybe 5% drop

on all of those four different areas of Google. Okay, now, what

does that mean? How can you compensate for that? And I'd say

part number one is you can come up in those searches, because

Google shows their homework, and by the way, so does chat GPT The

reason I'm talking about Google. Google's still 80 or 90% of the

marketplace. Chat GPT is only 567, percent of those type of

searches, but both of them are showing links now to the

websites that they use to compile the information, and

part of that is due to trademark and copyright lawsuits and

stuff, so chat GPT shows those links. Now Google definitely

shows the links right on the right hand side, beside the

search results. So you can do what we call a, e, o, answer

engine optimization. We used to do search engine optimization,

but the new terminology some of us are using in the industry,

answer engine optimization. So now you're going to try and

optimize your website and optimize the other things you do

on the internet, which is equally important, YouTube

videos, Reddit answers, Quora, things like that, where you're

helping Google and chat GPT answer these questions, and

they're going to show a link to your website. So we've been very

aggressively recording videos with our clients where we answer

questions, and literally, the attorney will say, one of the

questions we're getting asked all the time now is, what do I

do if I get hit by someone in an Uber who's going to pay for my

car repairs and my medical so we literally state the question in

the video. We go on to answer the question in the video, then

we search engine optimize the video on YouTube, we put the

video on the website, we write a blog post about the video,

because Google, and Google's AI reads the words that you said in

the video, so they've already got that in their SEO algorithm.

Now we're going to write a blog post to supplement that video,

and we're going to use that video, not only on YouTube, but

also on social media, so everything's feeding as an

expert answer to questions of people would ask early on in the

research they do around a car accident. So that's part one.

Part one is you can be a part of those answers, those AI answers

right at the top of Google and on chat, GPT. Part Two, and this

is the part that's a little trickier. If five to 10% of

those searches are not going to go to websites, Google's going

to answer the question. Person's going to be satisfied. They're

not going to do another search till maybe later when they

realize, Oh, I really need a lawyer like the insurance

company is really not going to pay for my car repairs. Yeah? So

now what has happened? Let's say five to 10% of the website

traffic from SEO is down. A few clicks didn't go to pay per

click or LSA, so now there's less traffic to your website.

Well, there's the cases are still there. So now you're going

to have to capture eyeballs in other ways, and that is, we're

doing a lot of YouTube. We're doing a lot of social media.

Very important is brand and again, I'll say for two reasons.

Part number one is, if somebody does see a local service ad or

even a pay per click ad or an or a social SEO result on Google,

and they recognize your face on the LSA, and they don't

recognize the other faces, you have a higher chance of getting

a click. If you get more clicks, obviously you get more clicks.

And number two, Google's algorithm sees that you get more

clicks. So it's very important that every law firm figures out

their brand message. Who are you? What do you stand for? And

then the second part to that is that these a, e, o, answer

engine optimizations, where they're answering questions,

they're definitely favoring brand performance, brand

preference. So if you have YouTube videos, if you have a

book, if you have a popular social media site, those things

are feeding into the Aeos.

Yeah, so around that the AEO concept, in preparation

for this podcast, I was really excited to talk to you and

you're. An expert, so I figured I better do a little research.

One of the trends that my research uncovered was the idea

of Q and A schemas are now really important, right? So in

other words, what you're talking about. So

I love it. That's a great

1q, and a schema for the lay person, right? I know a

little bit about digital marketing, but certainly not an

expert like yourself. How practically? 10 golden rules?

How are you deploying that? And like, what are the simple steps

and help the lawyers understand what that

means? Well, your research was good. I think you

dug deeper than chat. GPT for that one, that's a really good

one. I'll explain what schemas are first. Okay, so about 10

years ago, Google, Yahoo and about, I don't know, 300 other

websites came together, and they said, let's create a series of

standard codes that we can all recognize and populate

information in a standard manner. The most straightforward

one is location schema. So there's location schema, and

it's a very simple set of code that Google and Yahoo and

everybody else said, if you use this on your website, we will

easily identify where you're located, what your address is,

what your city is, what your postal code is, zip code, right?

So it's a simplification of HTML code, like actual website code

that everybody can identify and everybody can represent. So

sometimes, when you do a Google search and the websites come up

in the SEO results, sometimes they'll have the address of the

law firm, and that's because they had schema code. Google

recognized it and they popped it in there. Sometimes they'll show

how many Google stars you have in your five star Google

reviews. Sometimes they'll show a very simplified version of

your blog on a mobile phone. And they started out with 10 or 12

schemas. There's now over 800 schemas. Wow. And so the one you

mentioned, the Q and A schema is designed for what I described

earlier in this podcast, which is when you ask and answer

questions, you can use that schema to tell Google, this is a

question, this is an answer, and we've given a simplified answer

to a question, and so Google and Yahoo and Bing and all the other

search engines recognize immediately that you are doing a

Q and A often found on blogs, frequently asked questions,

different parts of the website where you're trying to make it

easy for the a, e, o, s answer engine optimization you're doing

essentially a e, o at a very high level with schema code to

answer questions. Tell Google, hey, we answered this question.

So the lawyers need to make sure that they're using

this schema format, right? So it seems like granted, it's a small

percentage of searches that are going to not just chat GPT, but

other AI open AI platforms, but that's the preferred method of

choice for those, those AI platforms, right? They want to

see and recognize. Are they going to give preference to Q

and A schema when they're showing, hey, if someone goes to

so, walk me through, let's, let me change the question. Someone

goes to chat. GPT, granted, it's six, 7% of the people, but 7% of

a lot. Yeah, there's a lot, right? So someone goes to chat

GPT and says, Should I get a lawyer? I live in Rhode Island.

Should I get a lawyer for my car crash? Is the Q and A schema

gonna give somebody an advantage? And how would that

appear in an open AI search? Yeah, 1,000%

and it's funny, I just did a webinar on the ABCs

of SEO, and that's where we simplify Google's algorithms

now. Now there's 14,000 different factors that Google

weighs in deciding who goes on page one and who goes on page

10,000 when you search for Do I need a lawyer after a car

accident? And so of the 14,000 factors, I try and simplify it

down to the ABCs. And you can see all my webinars on my

YouTube channel. And it's funny because the schema code I said,

though that's a question that you want to ask your agency, so

I don't recommend that lawyers try and become experts at

writing schema code, but that's one of those advanced questions

that is a really good question to ask your agency. Are you

doing any a, e, o, answer engine optimization? Have you heard of

schema code? Are you using the Q and A schema code? Should we be

doing more question and answer videos? Should we be putting

those on our blogs? Should we rewrite a whole bunch of

frequently asked questions? What are we doing to build our

authority and my brand authority? And so those are all

really good questions to ask your in house team or your

agency.

Yeah, smart, and it makes sense, right? The more

complicated the world gets, the simpler it becomes for the

consumer, because we're dialing in right all these technologies.

Dialing in on identifying what is the intent. Quick get as fast

as they can to the intent of the searcher. And we talk about

semantic search, what's the person really trying to say?

Well, now these technologies are really dialing in and the so the

final point on that is, yes, schema code is important, Q and

A scheme is important Absolutely. Ask your agency. If

you're not comfortable with your agency, I'll make a shout out

right now. Give Jay a call. Go to 10 golden rules. They got

this dialed in. So now, in general, as a marketing guy,

because we have you, we're lucky. We're fortunate. Our

audience is fortunate. Websites, in general, I have some

experience, as you know, with website development. Websites in

general, haven't changed a lot. Personal Injury, law firm

websites haven't changed a ton. What are the biggest mistakes

you're seeing in legal websites today? So how can firms better

align their sites with AI search and the modern consumer, like,

what are the three things you see all the time? And you're

like, ah, that's not gonna work.

Well, I think I covered AEO pretty extensively,

but you know, the biggest mistake is actually not AI. It's

not having the phone number prominent on the website.

Because as important as AI is, once someone gets to your

website. I see a lot of websites that are falling into the Morgan

and Morgan website design trap, and you're going to say, what's

the Morgan and what design trap? Well, recently, about six months

ago, Morgan and Morgan, if you don't know Morgan, Morgan is a

by far and away, the largest personal injury firm in the

country. They're in about 25 states, and they're coming to

your state soon. Morgan redesigned their website, and

they put a massive form for you to fill out your name, your

contact information, your email, your phone number, on the

homepage of the form. And so a bunch of folks came to us and

said, We want to put the form on our website, like Morgan and

Morgan, and my argument is that Morgan and Morgan, the search

term in Google, Morgan and Morgan, is searched a crazy

number, like 90,000 times a month, variants of Morgan and

Morgan, Morgan, ampersand, Morgan, Morgan, Morgan, personal

injury, Morgan, Morgan, Law Firm and so people because of

Morgan's $450 million of advertising are searching for

Morgan and Morgan and then coming to Morgan, Morgan's

website and filling out the form and waiting for Morgan and

Morgan to call them back. Yeah, design flaw, because if somebody

searches personal injury, lawyer near me, and you come up in the

local service, ads, pay per click, SEO, and they come to

your website, and you've got a big form. When people fill out

those forms, half of the time we call them back. They don't even

answer the phone because it's an unknown number, and only about

5% of people who come to your website fill out your form. So

it's very different from Morgan. Morgan, that's why I call it the

Morgan design. Yeah. What do you recommend? And we've actually AB

tested multiple times. So AB tests are you when on paid

advertising, and even on your regular website, you can show

half of the people a homepage with a big form, and half of the

people a homepage that says, Call us for a free consultation,

and then the little button says, click to call for a free

consultation, and we've seen as much as 40% improvement in leads

and conversions by focusing on the phone number. So I would say

the first, most important thing is nothing do with AI. It's you

should have a phone number in the top right portion of your

desktop design. You should your call to action should be Call us

for free consultation, because when you get people on the

phone, they converted about 22 to 24% Yep, the number of people

who fill out a form on your website is only about 5% so you

know the math is screams in favor of getting those phone

calls wherever you can. So first, number one is absolutely

getting the phone call if you can. Number two is an AI is

actually playing a part in this is you want to have a great chat

on your website, and as I made the point very forcefully, you

definitely want phone calls. Some people are not going to

pick up the phone. And so we have this conversation a lot of

times with folks. One of the best cases we ever got for one

of our clients, the niece of a construction worker. He fell

five stories off of scaffolding in New York, and he survived,

broke multiple bones in his body. But the niece did the

research, and she filled out the chat on the website, and we

asked her why, she said, Well, it wasn't my case. And she just

started talking like, hey, my uncle's injured, she was not

going to call. She was never going to fill out a form,

because it wasn't her case. She didn't want to spam, as she

explained it, right, very important that you've got a

great chat on your website, and there's a number of great chats,

like intake or chat, which actually uses AI and it

interacts with you and it answers your questions. We have.

Intake, or if you want to have a quick look at it on our website

at 10 Golden rules.com, I'm sure everybody's seen these now, and

you see a video of me saying, Hey, how can I help you? And

then it walks you through. What are you looking for? Are you

looking for a website? Are you looking for SEO? Are you looking

for pay per click? Are you looking for other? What industry

are you in? Are you in legal? Are you and other and so it

walks them through same thing with a car accident, were you

injured? Were you at fault? Did you seek medical treatment? And

it answers those questions. And then it says, Would you like to

speak to an attorney? And it'll connect you to the call, so that

the second and most important thing, number one, phone number

prominent, number two, have a good AI chat function on the

website, because some people are never going to call and some

to 20% more leads if you have a really good AI chat on the

website.

Smart. Now, I got a question for you, a little bit

on topic, but a little bit out there. So there's this idea I go

to shows a lot, as you know, trade shows, and I've seen a

couple presentations around using AI avatars for intake,

like, not just the chat, like, legit, Hi. I'm Steve, oh, my

God, you were in a car crash. Are you okay? And it's AI. What

are your thoughts on that? Are we ready for that? Or,

I think we're ready for testing. And we're

testing, we're testing at 10 golden rules, and we're testing

with some of our clients. And look, here's a simple fact, Tim,

and you know this better than anyone, the AI is going to be

better than humans at most functions. And I'll give you a

simple stat, I think, with Siri. If you remember when, like Siri

first came out on the Apple phones, she got it wrong a lot

of times, but slowly and slowly, she got better and better. And

if Siri can hear okay, she's, I believe somewhere in the 94 to

95% accurate. Wow, the best human transcriptionists are only

93% accurate. So what happens is the AI learns and gets better

and gets get better and gets better. Let's talk about the AI

chat we mentioned earlier, or even the AI on the phone. When

they start out, they're going to be 80% accurate, than 85% and

they're going to train them, and they're going to teach them, and

they learn from doing, and they learn from code and training.

Literally, it's you're trading them to get better and better.

And when they answer a question wrong, you give them the right

answer. And so what happens is they get to that 95 96% level.

Now people say, well, humans are better. I would argue they're

not, and we know they're not, and here's why they're not. Your

best sing single best intake person is probably 95% like when

they hear and they interpret correctly and they had a good

night's sleep and their kid's not screaming in the next room,

they're probably pretty darn good at showing empathy,

representing the firm, giving them a good promise for how the

firm's going to handle the case, telling them about how many

cases the firm has handled, and convincing them to come on board

as a client. That's your single best intake person performing at

their best. But the AI can get better and better if you hire a

new intake person. They don't have the years of training of

this person, and we listen to a lot of calls. I'll tell you

about a really cool AI we're using to do that. And we hear

over and over and over and over the intake, people make the four

or five simple things that I mentioned. They make the

mistake. Someone will call up and say, My daughter was in a

terrible accident. She's in a coma, and we believe we need to

seek representation. She wasn't driving. And the person says,

Can I have your name and number showing no empathy, right? Like

the basic mistakes. And we hear it over and over and, of course,

the more advanced mistakes, like not explaining the benefits the

firm not explaining the next steps, all the key things that

you should do on an intake. So if you want, I can tell you

about a really cool AI we use. I would love to hear it. Yeah, so

this is a really advanced type of use of AI, and a guy named

Jeff Woods wrote a great book called The AI driven leader, and

this is where I first heard of this. And it's called the C, R,

i, t, and it the first thing is context, the second thing is

role, the third thing is interviewing, and the fourth

thing is task. And you want to write this down if you're

listening, because this is really the good stuff, context,

role, interview, task. So what we did is we designed a custom

GPT. You always want to make sure this is a paid product,

whether it's a chat GPT or perplexity or clot or whichever,

all of them are really, really good. Grok is performing

exceptionally well these days, so we created a custom AI, and

we said, the context is, we want you to analyze these 20 phone

calls to one of our clients in a personal injury law firm, and we

are going to give you information so that you can be

one of the. Top intake experts in the world. And we downloaded

interviews that we did with intake experts on the 10 golden

rules Internet Marketing for law firms. Podcast. We downloaded

webinars we did. We downloaded live Q and As we did from our

stage at the tgr live conference that we do every year. So we

took a bunch of information, proprietary information. We had

a couple books, a couple guides we've written for our clients.

We downloaded all of that into this custom AI GPT, if you will.

Then we said, role. Okay. First thing is context. Second thing

is role. So you are now. We want you to read all this

information, and you're going to become the world's leading

expert on helping coach intake professionals at personal injury

law firms. C is context, R is role. I is interview. Okay, now

I want you to interview me. I want you to ask me five

clarifying questions, one at a time, to make sure you

understand the test that I'm looking for. And then the task,

the task is now, I uploaded these 20 interviews with a

personal injury law firm. Now again, remember, you can't just

do this in chat GPT, because that's HIPAA information. You

have to use AI like a faster outcomes or a paid version of

these products. We uploaded the 20 calls. We said, Give me the

things we did right, things we did wrong, some coaching tips,

some next steps. The results are phenomenal. So it gives you

here's the things you did right. You know, they greeted the

person, they asked for their name and number, they had a good

conversation. They talked about the values of the firm. Here's

the things they missed, right, the empathy, the telling them

the next steps. Everybody wants to know what's going to happen,

talking to them about the results of the firm and the

benefits of the firm, making it super clear, like the next

thing, I'm going to get you on the phone with a lawyer. We're

going to make an appointment on making it super easy for the

person and giving them confidence that they've called

the right place. Yeah, and then it's it even offered. It said,

How would you like me to write a recommended script for this law

firm? And we've done this with several of our clients now, and

they've been so, so happy with the information. Because, you

know, like I said before, your best intake agent probably nails

four to the five things on every call, but there's no way that

the new people who are been on in the seat for two weeks can

perform at that level. And so we're bringing in these AI

coaches, and the real coaches, the best folks in the business,

to help the intake professionals get better.

Now, is this a product? Do they have to be so

is this a product that you commercialize? In other words,

you sell.

It's not. It's in what we Alpha was the first one,

beta was the next two or three. Now we're rolling it out to our

clients, but hopefully if somebody else wanted access to

it, we'd make that available next couple months.

Let me know, because I would love to for our

listeners and for my customers, right? We have a lot of personal

injury customers, lawyers. That's a game changer. Yeah,

it's awesome. That's a game changer. Great. Kudos to you and

your team for coming up with that. That's smart, and we want

to be with the podcast first and foremost. But the faster

outcomes as an entity, we want to make sure that we're

providing as much value as we can, and this sounds like

something that we should absolutely be encouraging folks

take a look at. So keep us, our audience, up to date, and when

you're ready, we'll put it on the website and make sure that

folks can, can love it. Get to you on that

if I can, can I give you one other quick

example, C, R, I T, because, like I said, write it down and

start using it. It's fantastic. I hired a new chief operating

officer, or what we call an Eos, our integrator. So if you know

the book traction and the EOS Entrepreneurial Operating System

there, there's a VI duo, the visionary and the integrator.

And so I'm the visionary at our company, and we needed a new

integrator. So I interviewed several candidates, but I use an

AI called Fathom AI, and it records all of my meetings.

Fantastic tool. Highly recommend it. Yeah, anyway, for our sales

meetings, it's great because our my sales system can go back to

the call where we talked about the pricing or the products that

the customer is interested in, and just it goes directly to

that part of the the interview, and you can see the video and

hear the conversation. It's all transcribed for it. So I use

this tool called fathom, and it had transcribed all the

interviews. I downloaded the top five candidates interviews. We

also use predictive index, which is a hiring tool. It's like a

personality tool. And there's another AI I use called Crystal

nose. This one's amazing. It reads someone's DISC profile,

the D, I, S, C profile, it reads their DISC profile from LinkedIn

and other online sources, and it has an advanced product called a

playbook. And the playbook looks at their desk and my disc, and

it tells me how we would work together to. Based on our disc

profiles. So you know where I'm going with this context, Mr.

GPT. Mrs. GPT. I don't know what you call them. I guess they're

they them. Yeah, it's for a GPT. So I said GPT. Here's the job

description. In regards to the book traction, I'm hiring an

integrator for our EOS operating system. And here's the job

description, some information about 10 golden rules, which

they already have because I've uploaded a lot of previous

information in my private, paid, safe, secure GPT, so not shared

with their context. Okay, role, I want you to be the world's

best hiring expert, and I Googled some of the best books

on hiring and business consulting. I said, like these

five people interview, I want you to ask me three non

consecutive questions before you complete the task. I want you to

rank these candidates based on the criteria in the job

description. And it was fantastic the results. It's like

I had someone of your level of expertise, listen to all the

interviews, read the job description, and spend like five

hours to give me feedback and rank the candidates. And it

ranked them. There was a bulleted list on the criteria in

the job description. It ranked all the candidates from scale of

one to 10 on the five or six criteria in the job description.

It made it very, very easy for us to finalize our decision.

Wow, look at you.

This is great. And you said you were the guy at the

start.

Listen. I talk about some podcasts all the time. The

reason I have a podcast is because I learn more in these

3040, minute interviews than which is great, right? Because

I'm talking to influential people who are educated in this

stuff, and I'm relatively new, maybe a year into the legal

profession. But I'm expediting my learning curve by hanging out

with people like you and my by virtue of that, my listeners

too. So it's awesome. So as we wind down, we got to wind down

one minute. What's coming up for 10 golden rules in the next six

months, the show. What's going on with the show, and how can

people reach out to you and get a hold of you and talk about all

the amazing things you're doing?

Yeah, we'd love to see everybody at tgr live

growth strategies for law firms. That's our conference, and Tim

we've confirmed the dates, march 16 and 17th in beautiful Delray

Beach, Florida at the opal grand we're back there. The location

is fantastic. It's fun right on the ocean in Delray Beach, which

is super cool. There's about 100 restaurants right on Atlantic

Ave. We call it the Ave. And so if you haven't been to that

area, it's super cool. Del Rey's in between West Palm Beach and

Fort Lauderdale, if you don't know the area, what's coming up

next for 10 golden rules is actually something you helped me

with a lot. And I want to thank you for clarifying that there's

three legs to our stool, if you will. We have three phases of

the business that we help people with. We talked a lot today

about attract, which is the first phase, which is helping

generate leads, and I talked a little bit about our AI product

that's helping with conversion. With intake, we have another

intake product called tgr boomerang. If a client misses a

call or someone fills out a form on the website, they get an

immediate text to their intake department. So that's a

proprietary technology called tgr Boomerang, like this little

Australian toy over my shoulder. So phase one is a track. Phase

two is we do a lot of work to help convert at a much higher

level. And phase three, we call five star operations, and we do

a lot of work with our clients to make sure that they treat

their prospects like like a five star hotel. And when you show up

at the Four Seasons or the Ritz Carlton for some of these fancy

legal conferences, they know your name, and they're Oh,

welcome back, Mr. Berkowitz receptions over here, and we'll

be happy to get your room set up. I'm going to take your

luggage directly to your room. And they already know your room.

They already know your preferences. They've got the

feather pillows, right? So we want to treat people like that

the minute that they call the law firm all the way through the

experience, so that we get more five star Google reviews and

more great referrals. Referrals are really the lifeblood of

every law firm, so we do a lot of work at 10 golden rules to

help our clients deliver that five star service and get more

Google reviews and get more referrals. And there's four or

five products that we have in that phase So phase one,

attract, phase two, convert phase three, five star

operations and solve we really say we do growth strategies for

law firms. We don't only do digital marketing, although

we're very, very good at that.

I love that. So 10 golden rules. The show is March

16, 17th. Faster outcomes will be there. We're definitely going

to be excited, pumped about that, for sure. What's the

website people want to

get ahold of you? Oh, well, everything's on 10

golden rules. T e n golden rules. We also own one zero

golden rules. And I'm Jay Berkowitz, and all the social

media, LinkedIn, I love to connect with you, Facebook,

Twitter, etc. Amen.

Jay, I really appreciate you taking the time

today. Wanted this was awesome. I knew it was going to be

awesome. I was psyched about this. I woke up early today, did

my prep work, ready to go. We always appreciate folks

listening to the podcast. Appreciate your ongoing support

and share if you can, and we'll get this out soon. Jay,

everyone's going to be psyched about this. I was psyched about

this. I try to my energy was high as it could be today.

Totally psyched, grateful. Thank you to our listeners, and we'll

see you again two weeks. You.