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5 Tips for Reputation Management

August 17, 2012

Whether or not you’ll admit it, chances are you’ve Googled yourself in the past year or two. Maybe you did it out of vanity, or maybe you were just curious to see what’s being said on the web about you. No matter the reason, it’s a good idea to know how your personal brand shows up online to others – especially for active job seekers. By the same token, it’s just as important, if not more, to know where your corporate brand ranks online. This is called reputation management.
Sure, there was a similar service offered back in the golden olden days (actually not so long ago) where public relations firms would provide clippings from publications that ran stories, features and advertising about your brand. In the digital age, getting started with reputation management can be done simply by entering your company name or variations into your favorite search engine and seeing what comes up.  
Reputation Management can help you identify issues you may not have known about otherwise, such as complaints on customer review sites like and forum discussions on consumer watchdog sites. While you can’t necessarily remove these types of negative posts, you can address the issues that sparked them, and take proactive steps to push down the negative results and ensure that you control the first two pages of Google.
      Here are five tips for online reputation management:
  1. Determine what keywords resonate with consumers and focus on those terms.
  2. Decide if you are going to address the negative reviews and how to respond.
  3. Create great web content, such as active social media networks, informative websites and popular blogs.
  4. Take steps to improve the problems that sparked the negativity in the first place and ask customers to leave a review when they’ve had a positive experience.
  5. Measure the results against a baseline and work toward a goal.   
Don’t let this short list fool you – reputation management can be challenging, especially when someone high up in your company also has a reputation management issue, which can happen all too often. The key is to be proactive and monitor the search engines regularly. If you do have a problem with reputation management, you may even want to consider hiring a professional or agency to help you with a strategy and execution. Consorte Marketing recently put together this infographic on reputation management that includes additional tips.  
Consorte Marketing Infographic on Reputation Management
Has your company experienced backlash from negative reviews online? How did you deal with it?