26 May Andy Sernovitz has a New Book! Word of Mouth Marketing : How Smart Companies Get People Talking
I met the super sharp Andy Sernovitz at a series of events he organized for a few years at Ad-Tech called CEO dinners. I remember a surreal moment from the CEO event in San Francisco in 2004 when people at my table were buzzing about this new site to promote local bands called MySpace…I wonder if that idea took hold 🙂 That’s me in the light blue suit
I received an email from Andy announcing his New Book and I went straight to Amazon to buy it. Word of Mouth Marketing : How Smart Companies Get People Talking. Andy is a Word of Mouth marketing pro and President Emeritus of the Word of Mouth Marketing Association.
Look for a book review coming soon.