So our advanced SEO strategy that working like gangbusters for our clients is positioning our SEO to answer questions. Because when we search, we ask questions. So if you have the best answer to a question you're going to come up in the people also asked section which is the first SEO result.

Welcome to the 10 Golden Rules of internet marketing for law firms podcast, featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into clients. Now, here's the founder and CEO of 10 golden rules, Jay Berkowitz.

The seventh strategy is a Google autofill and this one, you're gonna have to contact me I can't tell you how we do it. But this is like a secret weapon where if you search mesothelioma attorney, we're able to get our clients suggested by Google in Google Search suggest you know when you do this search in it, it fills this in down below for you. So our client, Dan's going Diletto comes up number one in the search suggest and if the consumer clicks on that, it's like they did a search for our client. Here's another one for our client law tigers. And if you search motorcycle lawyers, the number one suggestion is motorcycle lawyers law tigers, and of course it's like you search for law tigers. In the eighth section, I just want to cover a few different New technologies that are relevant for law firms. This first one is called proof. And it's super cool. It's basically the Uber of document serving. So if you need to serve documents in your, in your law firm, these folks will find a server for you. Using the software, you can upload the documents securely in the software, they can print out the documents and get a signature, get an E signature, and then they can send that back to you with confirmation. Super cool liquify as a cloud based, basically CRM and case management system backed by, you know, several major investors. And depositions.com is a way to take depots and take all the depositions and put them in a very easy and accessible manner. In an application. One of the tough things about depositions is their huge files and their videos, and you can never get them to the opposing counsel. Now, it makes it super easy. And you can send over, you know, five or six, very strong depositions and probably win your case. If opposing counsel sees those depots. For the ninth strategy, we call it go mobile, because we orient all our clients, and when we work very closely on optimizing the mobile experience, because 60 to 70% of searches for law firms, particularly, you know, personal injury, single incident firms are done on a mobile phone. So here's the search for car accident attorney Nashville, Nashville. And what we see is it will get about 24% conversion rate, if we get a call if we get a call. So we want to make sure that if we're spending money, and you know, as I talked about the importance of these local services, when you get that phone call, about 24% are going to convert. Now, every website should have a chat box, because some people just are never going to call you or they can't call you when they do their search. Like for example, I was, I was in an office this morning, and the woman at the front desk was very clearly making a personal call right there at the front desk. But you know, generally, you shouldn't do that, right. So a lot of people when they're at work, they're not going to call a law firm, in particularly, if they're calling about, you know, a sensitive matter, they're just not going to do it with their co workers present. So what you want to take advantage of is you want to have the little chat box available on the website, we find that those convert about 9%. And then if you have the free case evaluation that the form fill on the websites, those convert about 5%. So in terms of website design, in terms of marketing strategies, we want as many of the searches to come up on the mobile phone, we want as many of the conversions on a website to come as a phone call. And second choice a chat and third choice a form fill. So here's how it looks, with these click calls right there on the mobile phone. And then in terms of website design, we want to call out the phone number make it super easy. And we want to focus on people calling right there on the website. And the 10th strategy that's working really, really well right now is exclusively Jen opportunities. So we work with a number of partners like accident.com, and some Spanish sites from Walker advertising. And this one's called L injury.com. And we're able to get exclusive lead gen in your market through our our marketing partners. And these are converting at a very high rate. So to wrap up, I feel like this has been a long run. But the first one, chat GPT and artificial intelligence. Think of this two different ways. How is this going to change the search engine market, and you're probably going to start a campaign on Bing within the next three or four months, because a significant percentage of searches are going to move over to Bing, Bing is going to be a player now, in our overall marketing mix. The second thing is you want to start exploring with some of these new AI tools, like I talked about, like case text, and law Droid and Harvey, which are going to make the practice of law easier. And then even using just chat GPT for simple research and searches for legal research and also for daily life. Things like writing job description, and writing HR memos. The second thing is you want to get Google screened if you're not screened. And if you're not consistently in the top three positions on the LSA the local service ads, you want to just ping us and we'll get you a copy of our secret code to get in the top three. But you saw me cover it you know first of all answer the phone second disposition, those calls very quickly. Hot tip you want to get the app there's a app for LSAs and then you'll get those leads right there on your phone or you could have your lead intake person get those leads where right away. So if you miss any calls, you can call those folks right back. A lot of people hang up when they hear Google informs them that they're going to be recording the call. So a lot of leads the a lot of the missed calls, which you're not penalized for, but you still missed a lead. You can call those folks right back because you'll get the phone number four, the missed call on the app. Tik Tok is the third hottest strategy. And it's the number one website in the world. So you definitely want to take advantage of a tik tok strategy to take advantage of the number one website now in the world. We saw some tremendous case studies with Julio or honte. And Mike, lot by Mike answering questions. So our advanced SEO strategy that working like gangbusters for our clients, is positioning our SEO to answer questions. Because when we search, we ask questions. So if you have the best answer to a question you're going to come up in the people also asked section which is the first SEO result. And by the way, when your SEO is working, your Google Maps SEO is working. And I would argue that the LSA algorithm is also connected. So things like answering the phone doing the right things, posting content, posting content, Google Maps, you're gonna, you know, a rising tide floats all boats, Google's algorithms are connected, when your LSAS are done right? When your maps are done, right. And when your SEO is done, right? Everything's going to work better. Cascading content is our strategy where we take the question and answer videos, we search engine optimizing by putting the title and description on YouTube. And then we add them to the blog, and the website and social media, you want to optimize Google Maps, things like reviews and naps and local link, search autofill. A new technology we're using to search suggests some of the new tech, we looked at things like proof.com and depositions.com, focusing our efforts on mobile, very powerful to focus your efforts on mobile. And finally, we have some exclusive lead gen partners be happy to introduce you to so without further ado, don't forget, you know, just ping us if you want to get a copy of the secret algorithm, or make sure you get a recording of this presentation, we'd be happy to do a digital marketing audit. So if you don't feel like your agency, or your internal folks are on top of these cutting edge things, if they didn't get you on the Google screen program and things like that, we'd be happy to do a half an hour digital marketing audit, the first one is free, and we'd be happy to look at your market. So just reach out to me Jay at 10, Golden rules.com, or go to 10 golden rules, and just do a quick chat or contact us there. Also, I love you for speaking opportunities. If you think this presentation, or one of our other presentations would be valuable at your local bar association, or the Trial Lawyers Association. Those are great opportunities for me, I love to do this, hopefully that shows. And I really appreciate if you'd recommend me for any speaking opportunities. And without further ado, I'd love to answer some of your questions. So first question from Erica, I shoot videos for YouTube horizontally. Should I separate? Should I shoot separate videos? Vertical videos for tik tok? So that's a great question. And our answer is we just both at the same time. And essentially the way we do that is we asked the videographer to set a wide and high setting, you know, move the camera back a little bit and make sure we got a lot of top and a lot of sides. So we can put graphics in and then we can edit the video to be a vertical video, you know, a rectangular, a tall rectangle or a wide rectangle for you know, the traditional Facebook format. Question from Matt, can I use AI images and videos and social media without being copyrighted? Yeah, so those images from Dolly are unique images. And they are rights free. And I've started using them in social media. So that's a great idea and a great strategy. Question from Cindy.

Can I use chat GPT for social media copy? And I think the answer is yes, you know, you want to be a little cautious with with Google, you want to definitely have a human editor, rewrite that copy. Or there's a tool called quill bot where you can rewrite the copy. But for social media, it's probably a great tool. And we've started using it so you know we might do a video and then upload the copy of the video and say, you know rate for social media posts, to Facebook, to Twitter, to Instagram posts to accompany this video on social media in chat GPT and then, you know, of course, human editor human set of eyes just to make sure that it all makes sense when it comes out. Brad asks, Can I use chat GPT to include specific keywords and blogs that they write the first draft. Absolutely. So, what I mentioned earlier about, including precise prompts. So, you know, like one of the prompts, the prompt that I showed, when I wrote the job description was include a bulleted list about the requirements for the job and include a bulleted list about the types of things the person would be doing on the job. I mean, you can write very specific prompts, like you can say, you know, hey, I'm gonna upload some information, don't do anything, until you get my next prompt, you can say, I did this yesterday, write a description of the three most recent Supreme Court rulings in Dr. Seuss format. You can get Dali graphics in Monet style, or in French impressionist style or in pixelated, modern art style. So using prompts can really specify and make your results really fantastic. And really, really usable. Thanks, Lee. Is chat GPT able to handle confidential and sensitive legal information? Do you think there will be a fee to use chat GPT eventually. So one caution definitely is not to post confidential, sensitive legal and obviously, HIPAA violation, like any any medical stuff, chat. GPT is an open platform. And they do learn from everything we put in there. And there, there will be confidential capability coming. They've promised it from open AI. So you definitely want to be cautious with any confidential information, you want to just ask general questions about your case area, not specifics. And there is already a fee to use chat GPT. So there's a 20 to $20 monthly subscription. And if you've been using chat GPT, it used to timeout all the time, before I had the subscription. So for $20 a month, you get basically unlimited searches, I've never seen it timeout, and also the new chat GPT 4.0 is only available to people with the subscription. So I have the new version 4.0 with the $20 a month subscription. So I'm going to wrap up for today, but I'd be happy to answer any questions, be happy to send you all the secret algorithm so just contact us at 10 Golden rules.com That's T n golden Are you l e s.com. Happy to do a digital marketing audit for you. So you can reach out to us at the same place or contact me Jay Berkowitz on all the major social media and appreciate any speaking opportunities. So thank you so much for being here. And do me a favor and put a couple of these things to work right away. And let me know how it turned out. Have a great rest of your day and let us know how you can make this stuff work for you.

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