I mentioned earlier that Google more often than not, when they first introduced the local service ads, so they've been around for about 16 or 18 months. Now, when they first introduced the local service ads, they took this ad out of the map section. But it seems like more often than not, they're putting it back in. So we call it the three pack. But a lot of times it's the four pack, and 90% of consumers aren't even going to see this little sponsored thing here. So they're going to think that we're in Kesner is the number one recommended map location, where in fact, it's not in this case. So here's the three pack called, let's call this number one, this number two, and this number three, in the map listing. And this is a software we use, where we can show you how you're performing in a 10 mile grid, or we can you know, we can do this 100 mile grid if you want. And we can do one mile variants, or we these are 10 mile variants. Why is this powerful? Well, a lot of people sit in their office and they search and they see oh, we're number one in the maps, we're doing great. You know, as usual, we're always number one, if you search for personal injury lawyer in Palm Beach Gardens, you know, this guy might think, Hey, I'm always number one, no matter what anyone who searches in Palm Beach Gardens. But what is more realistic, is that you're number one, right at your office, these guys do a lot worse to the south. And they do pretty good. To the north and the west, I don't know what this is, we never figured out if that's someone on a boat, or just a, you know, sort of mathematical protection, that's a search for Car Accident Lawyer, they do pretty good, but slip and fall, or they don't do quite as well. So at their location, they're number one, they're pretty good to the west, you know, if you go north, their way out of the top three, they're in position 710. And down to the south, again, their way out of the Google Maps results. So how do you get started with maps and understanding it and you know, if you're if you really just, you know, a new business, or you haven't really looked into this before, so you're just getting started, you would just search your the name of your business. So I've searched 10 golden rules. Now, you know, if your location doesn't come up, they're gonna have something here that says, own this business. And then you can set up your location. So then you go into the backend, you click that link, and you set up your location, Google's gonna send you a postcard, and you have to confirm, yes, we are physically at this location. Because remember, I said earlier, this is Google Maps, right? We all think of it as an SEO vehicle. But it's really first and foremost, it's designed for people to navigate to your location, if they actually have a meeting with you. It's designed, they put in your address and their phone, and they can come find you and come to your location or, you know, we use it, of course all the time. Like, if I want to find a shoe repair, you know, I'm going to put in shoe repair near me. And I'm going to physically navigate to the closest shoe repair. If I want a pizza place, same thing, right? If you're traveling and you're looking for something, you're going to use maps to navigate to the maps location. So Google physically sends you a postcard If, and you physically have to receive that postcard, open it up, find the code, and go back into your Google business profile and login. Now they do have some virtual, if you're having trouble getting the postcard and then seems to happen more often than not these days, they will get on the phone with you, and sometimes ask you to walk around the office and show them the signs and things like that. So remember, Google is confirming physical locations. I mentioned this earlier, you can't fool Mother Nature, you can't have those Regis office locations, then you're gonna go through and you're going to complete a bunch of things that, you know, Google is going to walk you through your address, your service hours, your messaging, your photos, your bookings, you know, a whole bunch of things that you go through. But basically, what you want to do is you want to complete that entire section, fill in everything, put, you know, descriptions, and things like that, and get to 100%. Now, one of the most important things and a mistake many people make is a junior person might fill this in and might just put their lawyer, and then a lot of lawyers will be super frustrated. And they're like, you know, if I search Personal Injury Lawyer, we come up. But if I search workers compensation attorney, we don't come up. And then you know, it's super simple for us, we just go and look at the practice areas, you can add up to five practice areas now. So you want to add all the practice areas that you want to come up for basically, the next thing is you need reviews. And we talked about it earlier, using either the BirdEye, or podium software, creating an incentive for your paralegals. And our VIP program, where we mail out these boxes, I have one right here. So this is again, our steward box. And we send this out, you know, we've been here is the gift certificate, the Starbucks gift certificate,

You know, as, as we mentioned, like, you could follow to the top three, just because your license wasn't, was expired in the program, or they disapproved a headshot, or there's some other notice in the program. So it's just a general, a good general rule of thumb to maybe get in there every week, just categorize it, the person who's in charge of getting in there twice a day, but go into the back end of the program. And just make sure everything's looks like it makes sense. One other thing that my team asked me to mention that I didn't shares, if you have a problem, or if you change anything in the program, you definitely want to sit back, and then not change anything for a minimum of like three days. So let's say you go in there, and you haven't been getting as much action, then you want to increase your budget. And you're going to change as they recommended to maximize leads, and maybe you're going to add a headshot, you're going to add another attorneys license and bio and everything, go in and do that all at once. And then try not to touch it, you know, minimum of three days. But more realistically, like three weeks, and give the the program takes time, the algorithm takes a lot of time to reset. And if you did all those three of those changes, like every three days, basically, at the end of that week, you're starting fresh, none of its going to take into effect probably for a couple of weeks, because you just threw too many changes into the mix. So good strategy to go in every week or so go deeper than just the calls go make sure you look at your categories, make sure there's no notes from Google, make sure nothing's gotten rejected, like sometimes for the weirdest reasons a headshot gets rejected. Question from Kayleigh. Should I be very specific about the counties I choose to get leads from? Or should I open it up to the whole state? You know, it's a tough question because like, let's say you have four locations in a state. And the program is really designed that you're going to geographically target, you know, maybe 25 miles from your location. But we've had a lot of luck lately with opening up to the whole state. So again, that's something that you might want to test, it's something you might want to change, if you're not getting as many leads anymore. You know, either change it from the whole state, to targeting just the county, and then wait, you know, be super patient with any change you make.