Created that company twitter account but not sure where to go with it from here? Here’s our handy guide to Twitter. Who are you talking to?Don’t start tweeting without figuring out who your target market is. Are...
Category: Social Media
It seems as if everyday, the social and online landscapes change to better fit their surroundings. Consumers are always in search of a better product than yesterday, so it’s up to brands to stay committed and relevant...
Today’s guest blogger is Matt Wesson, a Marketing Content Specialist at Pardot. The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has...
Instagram has become a household name and leader among social networking apps in the last couple years, but how did it come so far in such little time? Launched in 2010 for the iPhone and introduced to the Android market in...
As social media continues to develop and enrich our marketing lives, you have to wonder just how much the traditional PR campaign plays into our strategies. With the ever-changing face of online marketing, there are a few...