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Contests Help Make Internet Marketing Campaigns Winners

February 19, 2007
Jay

Ten Golden Rules and Annie’s Costumes were featured in a Syndicated Article by columnist Jeff Zbar

Contests can be key element in making campaign a winner.

Ten Golden Rules developed a contest to build a database during the Las Vegas Affiliate Summit 2007 trade show. In exchange for a business card, participants received a chance at a custom Web site makeover and search engine optimization (SEO) package valued at $10,000. The contest was valuable for building a prospect and newsletter list. “We stay top-of-mind with these prospects through our Ten Golden Rules eNewsletter.” explained CEO Jay Berkowitz.

AnniesCostumes.com created a survey and contest on their website last Halloween. The survey asked about the hottest costumes by category, including boys, girls, couples and pets. The prize was a PlayStation. The contest was successful, the company’s opt-in e-mail marketing database spiked to 150,000 names, and the company wrote and distributed a press release featuring the “Top Ten Costumes of 2006,” which was covered in dozens of newspapers, radio stations and other media.