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Counting on Humor to Create Consumers

June 27, 2012

Have you ever heard of an “Explainer Video?”

Explainer videos or “explainers” are powerful marketing tools that deftly use humour to engage audiences while communicating a company’s value proposition. – Lumeo Inc press release

That’s right – you can easily boost conversions, engage audiences, improve SEO, and kick off a viral marketing campaign with a video like this. 50% of internet users regularly watch humorous videos, and if you get creative with your content, yours could be one. To get some ideas, watch this fantastic commercial by the Dollar Shave Club and read this TechCrunch article for more ideas on how to get started.

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