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Digg This

March 20, 2007

There’s a lot of buzz about “user driven social content websites” such as, but what does that mean and how can it help business? In simple terms, sites like Digg provide tactical tools to drive traffic to your website.

So, how does it work? A user submits an article to Digg. After the content is submitted, other people read the submission and “Digg” what they like best. If it gets enough “Diggs” they promote it on their home page where millions of visitors can see it and (hopefully) click through to your site.

Here’s a simple case study illustrating the power of Digg even for a story that did not make it to the home page of We submitted a story to Digg. That day, the page views tripled and more than 18% of the traffic to the site was coming from Digg.

Try it out, it’s easy: Once you blog or post an article to your site, go to and submit it there as well. To encourage others to “Digg” your article, add a simple “Digg This” button to the content to easily allow your site visitors to “Digg” it in one click.

Go “Digg” it.