Discover how Geoff McDonald Law Firm Scaled to Over 100 New Cases a Month

The legal marketplace is more competitive than ever—and some firms are quietly pulling far ahead. In this live case-study event, hosted by Jay Berkowitz, Founder & CEO of Ten Golden Rules, attorney and CEO Geoff McDonald pulled back the curtain on how his firm scaled from modest growth to consistently 100+ new cases a month, with peaks over 200, by aligning marketing, operations, culture, and data.

The session began with the turning point: a website and marketing overhaul grounded in hard numbers, not guesswork. By cleaning up their SEO, fixing technical issues, and redesigning the site to prioritize phone calls over long intake forms, the firm increased calls from 467 to 1,290 and drove a 44% increase in signed cases. Paired with a smart media mix—TV, radio, billboards, SEO, Google Maps, and community visibility—the brand became both highly visible and highly trusted in its local market.

From there, the conversation shifted to what happens behind the scenes. Geoff walked through how his team uses OKRs and a disciplined scorecard to track the 20–30 numbers that really matter: web calls, new cases, cost per case, revenue, and more. He explained how leveraging a nearshore team in Colombia allowed the firm to reduce people costs, reinvest more aggressively in marketing, and support rapid growth without burning out the in-house staff. Layered on top of that, the firm is all-in on Ai tools—for drafting demands, discovery, research, and even deposition prep—turning hours of work into minutes while keeping everything inside a secure ecosystem.

Underneath the tactics is a clear philosophy: growth comes from consistent execution and clear identity. Geoff tied everything back to core values (service, honesty, kindness, growth) and “inflection points”—moments when technology or the market shifts, and firms must either adapt or get left behind. His message to other law firm owners was simple: you don’t need one magic trick; you need to do many things right, measure relentlessly, and be willing to lead the trends, not chase them.

If you want to see how all of these elements—website, media, Ai, nearshore teams, scorecards, and culture—fit together in real life, this case study is a powerful blueprint for sustainable growth.

👉 Watch the full session here
👉 Book a strategy session with Ten Golden Rules