Do you know where your Yellow Pages are? Please comment!

Do you know where your Yellow Pages are? Please comment!

I don’t know the last time I looked anything up in the Yellow Pages. In fact, the last time I looked for the Yellow books a couple years ago they had been moved and I couldn’t find them.

I Google everything. I Google questions on my TREO when I’m out for dinner. I Google Map directions to meetings. I Google News items and sports scores.

I took this picture of my neighbor’s recycling boxes. They put their Yellow Pages directly into recycling without even opening them.

Do you know where your yellow pages are? When is the last time you used them? What are Yellow pages better for than the internet?

Jay Berkowitz

2 Comments
  • ken
    Posted at 22:51h, 26 March Reply

    Am glad to hear you are tech savvy, but you’re a little of course on your comments about print Yellow Pages. US adults referenced them over 15 billion times last year. And that’s just the print versions. 90% of all adults reference them at least once a year, 75% in a typical month, and 50+% on average month. How about on average 1.4X each week? And let’s remember that not everyone has Internet access to reference those online products you are talking about.

    There is no other directional media that can provide buyers the information they need when they need it about local businesses than the print Yellow Pages. It is truly the original local search engine….

    But if you insist, that same Yellow Pages sales rep also help an SMB with a complete portfolio of local search and Internet based products that they want. Without them, little of that stuff you see in a Yellow Pages would be on the Web….

  • Margie Schneider
    Posted at 15:02h, 30 March Reply

    I google everything, too. But, I did use the Yellow Pages recently – and it was for finding a local plumber. It does seem “local” is lagging when it comes to online search. But, it’s getting there.

    I can’t remember when was the last time before that that I used the Yellow Pages – more than a year for sure. I think the face of the “US adult”, as referenced by the other commentator, is rapidly changing.

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