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Don’t Block the Bots – FLASH hurts Pay Per Click results!

April 10, 2007

In a session at Search Engine Strategies in New York, Nick Fox from Google made the point that Flash landing pages hurt Pay Per Click performance like they hurt natural Search Engine Results.

His recommendation (backed up by MSN who announced they’re adding landing page relevance to their formula in two weeks) ‘Don’t Block the Bots’ (bots are automated website readers) from reading the page. Google now includes page relevance in the algorithm that determines how frequently and how high your ad shows in Pay Per Click, so if their automated readers hit the flash and can’t read the page they can’t evaluate the relevance. Find out more about how bots work at Google Webmaster Central

Jay Berkowitz