31 Jul Facebook Connection Targeting
Looking for a creative way to increase your conversion rate in your Facebook PPC campaigns? Here’s a quick tip on using the connections filter.
One of the three types of connections you can target is, “friends of people who are already fans”. As a result, the ad will show up with an endorsement from your friend, incredible right? You will not find a more powerful type of ad in Facebook’s arsenal. I’ve included an example of what the ad would look like below and yes I’m a fan of the Captain.