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Facebook Groups vs Facebook Pages – Which is Better?

June 30, 2010
Jay

If you are an avid Facebook user, then you are probably used to seeing Facebook pages. Ten Golden Rules is an example of a Facebook page. There are also Facebook Groups, which existed before Facebook pages, and gave Facebook users the ability to come together and create discussions on a specific topic. In a Facebook Group, users can write on the wall, engage in discussions and add photos. Each group has an admin (or two, or three) and are visible on the group’s page. The uses for a Facebook group are very basic, and is only recommended if you really want to just have a basic place to discuss a topic.

A Facebook page allows members to do much more. Admins of the page are not visible, and you have the ability to add more than one admin to that page. While you can do things like write on the wall, post photos and videos, as well as engage in discussions, there are a lot of other ways to customize the page. You can add applications that enhance your page, based on the purpose of the Facebook page. For example, on Best Buy’s Facebook page, you have the ability to order merchandise on their Facebook page through their Shop + Share tab. A Facebook page allows you to have customized pages using the FBML application. You can create an entire customized page using HTML or FBML (Facebook Markup Language). Some examples of FBML pages are at Dunkin Donuts, Starbucks and the Official Avatar Movie pages. You will notice that these FBML pages become a portal to their main website. Other features that a Facebook page gives you include the ability to create a vanity URL (after you have at least 25 fans who join (or ‘Like’) the page) and the ability to direct users to a specific tab on that Facebook page.

Now that you know what the differences between a Facebook group and a Facebook page, which one are you more inclined to create?