Google AdWords Ad Rotation Updates

Fellow Google AdWords advertisers, Google has heard your voiced concerns.

Google recently announced their plans to change how ads are rotated from giving you the option to rotate ads evenly for an indefinite amount of time to optimizing ads to show higher performing ads more frequently after 30 days.

In response to advertisers’ concerns about this update, there will be two changes:

1. The ad rotation period is now extended from 30 days to 90 days
2. You now have the option to opt-out entirely

Both ad rotation updates go into effect on June 11, 2012.

Currently, you are unable to opt-out via the AdWords interface. Google has provided this form for opting out of the change. You can also contact your account representative for more help.

In my opinion, this is a change worth opting out of. Wouldn’t you rather set your own testing parameters based on your specific business intelligence?

What has been your experience with the optimized ad rotation option?

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Image credit: Steve A Johnson