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Google Ai Overviews: What Law Firms Need to Know

Maria

Google is changing how search results appear. You may have noticed some results that look like ChatGPT-style answers—these are called Ai Overviews. Early data shows these Ai-powered snippets appear about 30% of the time, especially for early-intent searches like “Do I need a lawyer after an accident?”

The good news? Google and ChatGPT both show the websites they used to compile these Ai search results. At Ten Golden Rules, we’ve dissected the code and developed strategies to help you get listed.

Top 3 Ways to Get Picked Up in Ai Search Results (AEO)

We often call Ai Search AEO (Answer Engine Optimization). To rank in these new results, here’s what works:

  1. Answer Questions with Blogs and YouTube Videos
    The answer engines pull content directly from authoritative sources. By publishing helpful blogs on your website and videos on YouTube, you increase your visibility.
  2. Establish Yourself as an Expert
    Answer engines are looking for trusted individuals—not just companies. For example, Jay Berkowitz can rank as an expert beyond Ten Golden Rules itself. To build authority, publish expert articles in industry publications and answer questions on platforms like Reddit and Quora.
  3. Use Advanced Website Code
    Adding Q&A schema and other structured data helps search engines interpret your content and increases your chances of being featured.

Why Law Firms Can’t Ignore Ai Overviews

If you don’t optimize for Ai listings, you risk losing traffic. Many top-performing law firm websites are already seeing up to an 11% drop in organic traffic from Google.

Here’s the good news:

  • You can still earn links in Ai Overviews
  • The shift is impacting all industries, not just legal
  • Ten Golden Rules already has solutions for these new listings

How Ten Golden Rules Helps Law Firms Stay Ahead

At Ten Golden Rules, we’re helping clients get more clients by:

  • Improving intake and conversion processes
  • Building visibility through YouTube and social platforms
  • Strengthening client service and driving 5-Star reviews with tools like Case Status or HONA

Google’s Ai-powered search results are reshaping how users find legal services. But with the right approach—AEO strategies, expert positioning, and structured content—law firms can stay visible, attract more clients, and turn Ai search into a competitive advantage.



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