Schedule a FREE Internet Marketing Audit

Google to Compete with Wikipedia


According to the official Google blog, they are going to begin to “encourage people to contribute knowledge.” They have been asking people to contribute to a tool they are calling the “Knol.” This tool is set to compete with Wikipedia and could help them own the number one spot.

Apparently, one major difference between Knol and all competing services is that authors will have the ability to place Google ads on their pages could receive revenue from those ads.

“A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read. The goal is for knols to cover all topics, from scientific concepts, to medical information, from geographical and historical, to entertainment, from product information, to how-to-fix-it instructions,” said Udi Manber, VP Engineering at Google.

Everyone will be able to post questions, comments, make edits, and add additional content. Users will also be able to rate a knol or review them without Google making any edits. Each author will own the content which will help with credibility and helping to promote the self proclaimed experts.