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Google Universal Search and Social Media Marketing


If you’ve noticed the effect that Google’s latest innovation, universal search, has had on search results – you’ve started to see things like Google maps, Froogle listings and Google videos at the top of the results for certain searches (like this one). It’s a massive change for our industry, and its impact is only starting to be felt. Not only do we appreciate the richness of the search results as regular users of Google, but we also feel energized by the possibilities for our clients. Recently, a client video we uploaded to YouTube and Google Video almost instantly infiltrated the Google universal search results – making a big splash for our client – while at the same time, completely validating our efforts as an internet marketing company.

Google’s new approach is already challenging the way we approach search engine optimization – and the end result, if you apply the appropriate creativity and strategic thinking, is another doorway to social media marketing.